Carbonates in Finland

PROSPECTS

Volume growth is aided by multipack sales of best-selling brands

The performance of carbonates was relatively weak in the first years of the review period, due to the increase in the soft drinks tax in 2014. However, the impact of this was starting to fade towards the end of the review period.

Health and wellness opportunities in carbonates

Reduced-sugar variants account for a considerable share of sales of carbonates. New health and wellness products also emerged – for example functional carbonates – but these did not prove very successful.

The craft trend is set to gain momentum in the forecast period

Craft carbonates is emerging as an area of increased interest in Finland. Products include brands from local breweries which are already active in alcoholic drinks.

COMPETITIVE LANDSCAPE

Coca-Cola Finland remains the clear leader in carbonates

Coca-Cola Finland ranked first in carbonates in 2018, although its off-trade value share fell moderately compared with the beginning of the review period. This decline in its share had to do with the greater number of competitors present in the market.

PepsiCo Nordic Finland strengthens its share thanks to Pepsi Max

PepsiCo Nordic Finland’s off-trade value share increased during the review period. The company’s ranking also increased from third to second, as it overtook local company Hartwall.

Private label products will become more sophisticated

Private label saw increasing sales during the review period, thanks to strong retailer engagement. Instead of offering basic carbonates, retailers started to offer more sophisticated products.

Files are delivered directly into your account within a few minutes of purchase.