The Australian carbonates market experienced only slightly positive value growth in 2021, even though its core category of cola carbonates experienced a further year of value decline. Although demand for cola carbonates has lost its fizz, there are plenty of other categories which still have a sparkle.
With bars and pubs sporadically closed across Australia – and those which are open being subject to capacity restrictions – Australian consumers have switched to drinking at home. This trend has combined with a determination to learn new skills or embrace a new hobby during lockdown, a determination that was particularly evident during early lockdowns, but which gradually evaporated during the long lockdown in late 2021.
Consumers have adjusted to life in lockdown. Carbonates consumed on the go have been replaced by other beverages more suited to a stationary lifestyle, such as tap water.
Many of the changes in carbonates in 2020 and 2021 were a response to the COVID-19 pandemic and the channel switching that occurred as a result. Once life is back to “normal” these changes will not be reversed, as the Australian consumer has become accustomed to them and, in many cases, now prefers them; working from home is the most notable example.
A change in the way that Health Star Ratings are calculated in Australia – to place greater emphasis on the sugar content of foods and beverages over other nutritional factors – has resulted in a surprise beneficiary: sugar-free carbonates. The new formula indicates that sugar-free carbonates are healthier – or at least contain less sugar – than other beverages such as juice.
Consumption of carbonates is strongly skewed towards younger age groups, with the proportion of the population belonging to those age groups not expected to grow over the forecast period. Migration to Australia has been on hold during the pandemic and is unlikely to be ramped up significantly in the short term, even after the crisis is over.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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