Carbonates in Australia continue to be impacted by the growing health consciousness of consumers. This has translated into lower per capita consumption of carbonates.
Health consciousness has had a direct impact on traditional carbonates, such as other regular cola. Other regular cola recorded the strongest off-trade volume decline within carbonates in 2018, followed by orange carbonates.
Premiumisation within non-alcoholic drinks continued in 2018.The craft trend within beverages more broadly, seen in the growth of both craft beer and spirits and the cocktail culture, had a positive impact on premium brands used as mixers, such as Fever-Tree, with the brand experiencing growing share within both ginger ale and tonic water/other bitters.
In June 2018, the Australian Beverages Council declared that its members would cut their use of sugar by 20% by 2025, with the commitment incorporating all non-alcoholic drinks. This move reflects the trend of Australians seeking to limit their sugar consumption.
Australia’s number one company in carbonates, Coca-Cola Amatil, will complete its phase-out of Coke Zero by September 2018. As a result, the brand recorded reduced share in 2018 and its replacement, Coca-Cola No Sugar, introduced in June 2017, saw significant brand share growth over the year.
The off-trade volume share of private label products within carbonates has increased since the start of the review period, with consumers becoming more price-driven. In off-trade volume terms, ginger ale saw the greatest proportion of sales attributable to private label products, equating to roughly one in four products sold.
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This industry report originates from Passport, our Soft Drinks market research database.