Executive Summary

Jun 2019
PROSPECTS
Revamps and reformulations for reduced-sugar variants

Manufacturers continued to introduce reduced- or no-sugar formulations over the review period, which, to date, have had limited success. Both Cola Life and Pepsi Next, which saw big-spend marketing introductions in 2015, have all but gone as the stevia mix formulations did not meet consumer taste expectations, due to bitter aftertastes.

Craft and premium carbonates continue to develop

To attract consumers to the carbonates category, a concerted effort has been made by manufacturers to produce more premium-style carbonated beverages. These are based on trendy craft-brewed alcoholic drinks, such as beer and cider.

Smaller pack sizes for portion control

Committed to controlling sugar intake, manufacturers have introduced initiatives that include smaller-sized can options for portion control, thus reducing sugar intake without compromising on the taste profile, which had happened with several carbonates using sugar alternatives.

COMPETITIVE LANDSCAPE
Coca-Cola Amatil (NZ) Ltd continues to dominate

Despite changes within the cola portfolio of the flagship brand Coca-Cola over the review period, Coca-Cola Amatil (NZ) Ltd continues to dominate the carbonates category, recording a minimal off-trade value share increase in 2018. This was predominantly based on new introductions of No Sugar cola variants, while outgoing cola variants were still on store shelves, seeing a slight transitional period.

Frucor a strong number two player

Frucor Suntory New Zealand Ltd continued to hold second place in carbonates, albeit well behind Coca-Cola Amatil (NZ) Ltd. The Pepsi brand continued to struggle as a cola alternative, with declining off-trade value sales year-on-year over the review period, while the Pepsi brand was discontinued through several fast food banners in the on-trade channel.

New entrants continue to be seen

Despite the two top companies accounting for three quarters of total off-trade value sales in carbonates, a number of smaller companies continued to find niche opportunities to fill within the category, introducing more premium-style products through companies such as the Bundaberg Brewed Drinks Pty Ltd, The Better Drinks Co Ltd and Lion Nathan Ltd. However, on the flip side, private label lines continued to move into non-cola categories, such as mixers, threatening well-established brands such as Schweppes.

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Carbonates in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in New Zealand?
  • What are the major brands in New Zealand?
  • Who are the key consumers of carbonates in New Zealand?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in New Zealand - Category analysis

HEADLINES

PROSPECTS

Revamps and reformulations for reduced-sugar variants
Craft and premium carbonates continue to develop
Smaller pack sizes for portion control

COMPETITIVE LANDSCAPE

Coca-Cola Amatil (NZ) Ltd continues to dominate
Frucor a strong number two player
New entrants continue to be seen

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Growth slows slightly on the previous year
Health and natural ingredients continue to drive growth
Minimal change for top two performers
Polarisation between budget products and premium crafted beverages
Slower growth expected in soft drinks over the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in New Zealand
Trends

SOURCES

Summary 1 Research Sources