Whilst carbonates experienced strong growth in off-trade sales during the pandemic, as consumers frequented on-trade establishments less, and shifted their consumption occasions to the home, there is a limit to how far this trend can manifest itself, particularly once the pandemic is completely over and more consumers leave their homes to go out again. Once this occurs, off-trade growth will slow considerably.
Carbonates performed well during the pandemic, disproportionately driven by three consecutive years of double-digit off-trade value growth for tonic water/bitters/other mixers. However, such growth rates are not sustainable in the long term, and the same concern for health that has attracted consumers to reduced sugar carbonates will also discourage the consumption of tonic waters/bitters/other mixers and the alcoholic drinks with which they are associated.
With New Zealand’s birth rate continuing to trend downwards, and with the migration channels that were suspended during the pandemic only slowly opening up again, there will be little growth in the number of children in New Zealand. Since children are a key target for carbonates, the lack of growth of this demographic will put a dampener on growth prospects across carbonates.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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