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Country Report

Carbonates in

Carbonates in New Zealand

27 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low calorie outperforms regular in cola carbonates

Despite low calorie cola carbonates seeing a better performance than regular cola carbonates in off-trade value terms in 2017 (growth compared with decline), the uptake of the new variants Coca-Cola Life and Pepsi Max was slow. 2016 saw a drop in current value growth in low calorie cola carbonates compared with 2015, when the products were introduced, and although 2017 saw a turnaround in growth, this was mainly due to the long-standing low calorie products Coca-Cola Diet and Coca-Cola Zero driving volume growth.

Brand extensions continue

The most popular trend in non-cola carbonates over the review period was the extension of popular brands into other flavours. This was particularly the case for the brands Fanta (originally in orange, now also available in blueberry, grape and watermelon), and Mountain Dew (the original variant was expanded into Code Red, Passionfruit Frenzy and Live Wire).

Health and wellness performs well

Health and wellness segments performed well within carbonates in 2017, including low calorie cola carbonates, organic cola (despite low value sales) and reduced sugar non-cola carbonates. Many of the mainstream well-known brands in non-cola carbonates have ranges of reduced sugar or no-sugar products, and continue to explore health and wellness opportunities within soft drinks in general.

COMPETITIVE LANDSCAPE

Unchanged rankings

Coca-Cola Amatil (NZ) continued to hold a healthy lead in carbonates in 2017, with its flagship brand Coca-Cola continuing to find niches to maintain its dominance in the highest value category within carbonates, cola carbonates. Product extensions, including healthier alternatives such as Coca-Cola Life and Coca-Cola Zero Vanilla, pushed growth for the company in low calorie cola.

Frucor Beverages loses a major on-trade customer

The second ranked company in carbonates, Frucor Beverages, struggled to maintain its share in 2017. This was mainly due to the company focusing its efforts in healthier categories, such as bottled water, rather than on carbonates.

Smaller companies continue to perform well

Smaller companies within carbonates have performed well, increasing their value shares; in particular, Bundaberg Brewed Drinks (with the Bundaberg brand, distributed by Neil Cropper in New Zealand) and The Better Drinks Co. Both companies focused on expanding in non-cola carbonates.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in New Zealand?
What are the major brands in New Zealand?
Who are the key consumers of carbonates in New Zealand?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in New Zealand - Category analysis

HEADLINES

PROSPECTS

Low calorie outperforms regular in cola carbonates

Brand extensions continue

Health and wellness performs well

COMPETITIVE LANDSCAPE

Unchanged rankings

Frucor Beverages loses a major on-trade customer

Smaller companies continue to perform well

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness influences growth

Bottled water remains strong

No change in the top companies

Private label producers expand their portfolios

Negligible value decline expected

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low calorie outperforms regular in cola carbonates

Brand extensions continue

Health and wellness performs well

COMPETITIVE LANDSCAPE

Unchanged rankings

Frucor Beverages loses a major on-trade customer

Smaller companies continue to perform well

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in New Zealand - Category analysis

HEADLINES

PROSPECTS

Low calorie outperforms regular in cola carbonates

Brand extensions continue

Health and wellness performs well

COMPETITIVE LANDSCAPE

Unchanged rankings

Frucor Beverages loses a major on-trade customer

Smaller companies continue to perform well

CATEGORY DATA

Soft Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness influences growth

Bottled water remains strong

No change in the top companies

Private label producers expand their portfolios

Negligible value decline expected

MARKET DATA

APPENDIX

Fountain sales in New Zealand

Trends

SOURCES

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