During 2021, PepsiCo Ukraine Ltd overtook Coca-Cola Beverages Ukraine Ltd to lead in carbonates. All Coca-Cola brands were absent from retail chain ATB-Market for an extended period during the year, with the latter launching private label offerings The Cola, The Lemon and The Orange in carbonates.
Having dipped during 2020 as a result of the economic shock of the pandemic, the rate of growth in retail volume sales of off-trade carbonates accelerated sharply in 2021. Demand continued to be driven by the health and wellness trend and new taste developments in this category offered by major players like Coca-Cola and PepsiCo, which have concentrated their product innovations around flavoured, low-calorie carbonates, such as Coca-Cola Zero Vanilla and Coca-Cola Zero Lemon, Pepsi Lime and Pepsi Ginger with reduced sugar content.
Brand loyalty in carbonated drinks remains rather low in Ukraine, as consumers continue to display a notable price sensitivity. Nevertheless, there is no significant pressure from the low-price segment, because of frequent promotional sales of the most popular and more expensive options, such as Coca-Cola and Pepsi.
The rate of growth in off-trade volume sales of carbonates will gradually decelerate over the course of the forecast period. Ongoing economic uncertainty and a declining population will contribute to this.
Low calorie cola carbonates will remain a strong performer, as the health and wellness trend is set to outlast the pandemic, while the product offer in this segment will continue to broaden. Coca-Cola has been particularly active in this regard, launching the energy-boosting Coca-Cola Coffee and Fanta with vitamin C, for example.
Premium products will proliferate in carbonates during the forecast period. These will include craft lemonades with unusual flavours and nostalgic flavours like the tarragon-based Tarkhun.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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