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Country Report

Carbonates in

Carbonates in Ukraine

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Carbonates suffers volume declines resulting from quarantine period, with on-trade sales of popular non-cola carbonates taking the greatest hit in 2020

As expected, the COVID-19 quarantines, lockdowns and social distancing requirements took a severely negative toll on carbonates, which suffered double-digit on-trade volume declines in every category over the year. At the same time, while total value sales declined, off-trade value saw moderate growth over the year.

Product innovations and recent product launches responding to health and wellness trends help sustain interest in carbonates in 2020

In 2020 recent product innovations and new product launches sustained interest in carbonates, where producers have been focusing on non-cola and low-calorie segments because of the health and wellness trend, business feasibility as well as overall consumer interest in this segment. Prior to the pandemic, low-calorie cola showed the highest growth, and in 2020 it saw a smaller volume decline than its regular cola counterpart.

Loyalty factor remains low in Ukraine, and frequent price promotions from most popular major brands reduces pressure from low-priced segment in 2020

Loyalty factor in carbonated drinks remains rather low in Ukraine as consumers continue to display a notable price sensitivity. Other factors influencing consumer choice, such as pleasure from consumption and advertising are less evident in the country.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Ukraine?
What are the major brands in Ukraine?
Who are the key consumers of carbonates in Ukraine?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Carbonates suffers volume declines resulting from quarantine period, with on-trade sales of popular non-cola carbonates taking the greatest hit in 2020

Product innovations and recent product launches responding to health and wellness trends help sustain interest in carbonates in 2020

Loyalty factor remains low in Ukraine, and frequent price promotions from most popular major brands reduces pressure from low-priced segment in 2020

RECOVERY AND OPPORTUNITIES

Demand for new product innovations, low-calorie options as well as a greater need for indulgence are likely to drive demand for carbonates over the forecast period

Low-calorie cola, orange and other non-cola carbonates will drive sales but carbonates soft drinks perceived as healthier will present a greater challenge

Players will try to foster more consumption occasions for certain types of carbonates, bearing in mind that those with perceived health benefits have the greatest potential

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 40 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 41 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 53 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Carbonates in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Carbonates suffers volume declines resulting from quarantine period, with on-trade sales of popular non-cola carbonates taking the greatest hit in 2020

Product innovations and recent product launches responding to health and wellness trends help sustain interest in carbonates in 2020

Loyalty factor remains low in Ukraine, and frequent price promotions from most popular major brands reduces pressure from low-priced segment in 2020

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Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Carbonates suffers volume declines resulting from quarantine period, with on-trade sales of popular non-cola carbonates taking the greatest hit in 2020

Product innovations and recent product launches responding to health and wellness trends help sustain interest in carbonates in 2020

Loyalty factor remains low in Ukraine, and frequent price promotions from most popular major brands reduces pressure from low-priced segment in 2020

RECOVERY AND OPPORTUNITIES

Demand for new product innovations, low-calorie options as well as a greater need for indulgence are likely to drive demand for carbonates over the forecast period

Low-calorie cola, orange and other non-cola carbonates will drive sales but carbonates soft drinks perceived as healthier will present a greater challenge

Players will try to foster more consumption occasions for certain types of carbonates, bearing in mind that those with perceived health benefits have the greatest potential

CATEGORY DATA

Soft Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Ukraine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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