Executive Summary

Mar 2019
PROSPECTS
Carbonates remain the preferred soft drinks option for many Ukrainians

Average income in Ukraine is low and so carbonates, due to their more affordable prices than other soft drinks like juice, continued to be the preferred option for many consumers in 2018, especially in rural areas. Although health and wellness concerns are having an impact on the choice of beverages, many consumers are tending to stick with carbonates rather than switch to healthier drinks such as RTD tea or juice.

Health and wellness trend benefits kvas and low calorie cola carbonates

As the health and wellness trend remained strong in Ukraine in 2018, carbonates which are targeted at health-conscious consumers continued to grow in popularity. As carbonates are perceived as unhealthy due to their high sugar content, manufacturers promoted their sugar-free products, such as Coca-Cola Zero Sugar.

On-the-go consumption habits could push players to launch smaller pack sizes

Trends such as on-the-go eating and drinking due to busier lifestyles, and the idea of smaller portions being healthier in almost all food and drink categories, may result in a strong preference for smaller formats over the forecast period. A telling example of this trend was the launch by Slavutych of its Taras Kvas brand in 500ml metal cans in two colours, bily (white) and chorny (black).

COMPETITIVE LANDSCAPE
Coca-Cola Beverages Ukraine remains the clear category leader

Coca-Cola Beverages Ukraine remained the clear leader in carbonates in 2018 thanks to offering a portfolio of globally recognised brands, such as Coca-Cola, Fanta and Sprite. The use of large marketing campaigns and a focus on brand positioning have both contributed to the company’s success in the country.

Lack of promotion limits the sales of local brands

Ukrainian companies produce large amounts of various kinds of non-cola carbonates. Offering a good price/quality ratio, these used to be very popular among local consumers of all ages.

Economy brand owners in search of authenticity

Carbonates is expected to become a more competitive category due to a predicted decline in volume sales. Lower-priced local manufacturers and private label players will look for differentiation strategies beyond price in order to sustain growth.

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Carbonates in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Ukraine?
  • What are the major brands in Ukraine?
  • Who are the key consumers of carbonates in Ukraine?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Ukraine - Category analysis

HEADLINES

PROSPECTS

Carbonates remain the preferred soft drinks option for many Ukrainians
Health and wellness trend benefits kvas and low calorie cola carbonates
On-the-go consumption habits could push players to launch smaller pack sizes

COMPETITIVE LANDSCAPE

Coca-Cola Beverages Ukraine remains the clear category leader
Lack of promotion limits the sales of local brands
Economy brand owners in search of authenticity

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Soft drinks performs well in 2018
Growing needs of price-sensitive consumers
Coca-Cola and Oskar Morshynsky lead the market thanks to a focus on brand image and innovation
Manufacturers target younger consumers
Modest volume growth expected over the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Ukraine
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources