The outlook is bleak for carbonates over the forecast period, with negative constant retail value growth and flat volume growth. In what is a mature product area, the negative performance will be exacerbated by a declining population.
The adoption of healthy lifestyles is expected to limit retail volume sales of carbonated drinks during the forecast period. COVID-19 has accelerated the trend towards healthier soft drinks, as the pandemic has put a spotlight on health and wellness.
Competition from other kinds of soft drinks is expected to negatively impact carbonates during the forecast period. Consumer awareness of the harmful effects of sugar, caffeine and other artificial ingredients will increase, leading to an ongoing shift towards more natural beverages, such as 100% juice, functional drinks and bottled water.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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