Carbonates faces positive development over the forecast period driven by high levels of promotional activity by the major player Coca-Cola. The expansion of its Coca-Cola’s portfolio with new flavours is expected to be the main driver in the carbonates category.
The share of reduced sugar carbonates is expected to continue growing in the forecast period driven by developments and promotions from Coca- Cola. The global player has already developed quite a significant share of the reduced sugar category in Azerbaijan compared to other former Soviet Union states.
Local players will continue to favour traditional tastes in carbonates with popular flavours such as orange, tarhun, dushes, lemon, barbaris and buratino expected to demonstrate positive growth over the forecast period thanks to efforts of local players. These tastes have been popular since the Soviet era and are well known to Azerbaijanis since they are available in traditional and modern retailers.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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