Rising consumer health awareness and increasing knowledge of the potential harmful effects of excessive sugar intake did not translate into a considerable decline in volume sales of carbonates in the review period. However, the demand for cola, lemonade and orange carbonates stagnated in the review period despite the improving economic situation and strengthening purchasing power.
In recent years, there were changes in consumers’ shopping habits, with discounters becoming a more attractive channel in which to shop. This redirected volume sales of carbonates to these fast-developing chains, reducing the significance of independent convenience stores.
In face of stagnating off-trade volume sales, carbonates producers started to redirect their attention to sales of carbonates in restaurants and other consumer foodservice channels, which are less likely to offer promotions. With the positive economic outlook for the forecast period, Czech consumers are expected to spend more money in horeca, giving carbonates producers the opportunity to increase their sales.
The Czech carbonates landscape is fairly consolidated, with the leaders Coca-Cola HBC Czech Republic, Kofola and PepsiCo CZ accounting for more than three quarters of off-trade value sales in 2018. The consolidation of the category hampers the development of smaller companies, which find it difficult to compete with the big players in terms of expansion and marketing practices.
Coca-Cola HBC Czech Republic was the leading producer in carbonates in off-trade value terms in 2018, closely followed by popular local producer Kofola. Both companies steadily grew their shares over the review period by building an emotional bond and gaining consumers’ loyalty to their products, and by introducing new products to the market.
In 2018, private label held a significant, albeit declining volume share in carbonates. Czech consumers’ rising incomes and strong competition from branded products continued to erode the private label share.
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Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.