Executive Summary

Mar 2019
PROSPECTS
Volume sales continue to stagnate in 2018

Rising consumer health awareness and increasing knowledge of the potential harmful effects of excessive sugar intake did not translate into a considerable decline in volume sales of carbonates in the review period. However, the demand for cola, lemonade and orange carbonates stagnated in the review period despite the improving economic situation and strengthening purchasing power.

Value growth is weakened by changing consumer habits

In recent years, there were changes in consumers’ shopping habits, with discounters becoming a more attractive channel in which to shop. This redirected volume sales of carbonates to these fast-developing chains, reducing the significance of independent convenience stores.

On-trade sales increase in importance for carbonates producers

In face of stagnating off-trade volume sales, carbonates producers started to redirect their attention to sales of carbonates in restaurants and other consumer foodservice channels, which are less likely to offer promotions. With the positive economic outlook for the forecast period, Czech consumers are expected to spend more money in horeca, giving carbonates producers the opportunity to increase their sales.

COMPETITIVE LANDSCAPE
Further consolidation expected

The Czech carbonates landscape is fairly consolidated, with the leaders Coca-Cola HBC Czech Republic, Kofola and PepsiCo CZ accounting for more than three quarters of off-trade value sales in 2018. The consolidation of the category hampers the development of smaller companies, which find it difficult to compete with the big players in terms of expansion and marketing practices.

Coca-Cola and Kofola continue to increase their shares

Coca-Cola HBC Czech Republic was the leading producer in carbonates in off-trade value terms in 2018, closely followed by popular local producer Kofola. Both companies steadily grew their shares over the review period by building an emotional bond and gaining consumers’ loyalty to their products, and by introducing new products to the market.

Weakening position of private label

In 2018, private label held a significant, albeit declining volume share in carbonates. Czech consumers’ rising incomes and strong competition from branded products continued to erode the private label share.

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Carbonates in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Czech Republic?
  • What are the major brands in Czech Republic?
  • Who are the key consumers of carbonates in Czech Republic?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Volume sales continue to stagnate in 2018
Value growth is weakened by changing consumer habits
On-trade sales increase in importance for carbonates producers

COMPETITIVE LANDSCAPE

Further consolidation expected
Coca-Cola and Kofola continue to increase their shares
Weakening position of private label

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 21 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The hot summer and product innovation halt the volume decline
Premiumisation drives value sales
Consolidation amongst the leading players
Innovation and new product development drive growth
Value sales are expected to increase despite stagnating volume sales

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 54 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in the Czech Republic
Trends

SOURCES

Summary 1 Research Sources