Interesting brand extensions are expected to support a further increase in demand for low calorie carbonates over the forecast period. In zero sugar cola carbonates, consumers appreciate flavours such as citrus and cinnamon and, as such, companies are expected to focus more on developing interesting flavours such as these.
In non-cola carbonates, premium products and unusual flavour brand extensions are expected to perform well over the forecast period. For example, Kofola surprised consumers with its new Targa Florio brand of orange carbonates toward the end of the review period, which attracted attention with its premium packaging design, fresh citrus flavours, Sicilian fruit origin and a fruit juice content of over 10%.
Private label could be the big winner in carbonates in the early part of the forecast period with more households likely to be forced to economise. Despite this, branded products will likely retain a stronghold over the category, with many consumers remaining loyal to their favourite brands.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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