Carbonates in Italy

2020 IMPACT

Foodservice sales of carbonates decline as retail sales increase

The quarantine lockdown that was in effect throughout Italy for two months between March and May 2020 and the partial lockdown that applied to certain parts of the country during November and December of the year had a devastating impact on foodservice sales of carbonates. The complete closure of the country’s entire consumer foodservice industry during the first quarantine lockdown and the suppressed demand seen for consumer foodservice throughout the rest of the year had a very negative impact on the consumption of carbonates in the country.

Mixers and carbonates generally benefit from rising interest in at-home mixology

The substantial shift towards at-home lifestyles seen among the Italian population during 2020 saw many people seek to re-create the on-trade cocktail experience at home. This was very beneficial for sales of carbonates in general and mixers in particular as many of the most popular cocktails in Italy feature these products as key ingredients.

Sales of lemonade and orange carbonates fall despite health and wellness launches

Lemonade and orange carbonates were among the worst performers in carbonates during 2020, with strong sales declines recorded in each category. While this was largely due to the shutdown of the Italian consumer foodservice industry during the nationwide quarantine lockdown early in the year, sales declines were also seen in the retail channel, a reflection of the long-term negative sales trends that have been seen in the category in recent years.

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