Carbonates is expected to witness only marginal expansion in volume terms over the forecast period. Growth will be restricted by a growing consumer awareness of the potential health risks relating to excessive sugar intake, which will lead to a shift away from regular varieties to reduced sugar, no-sugar, low calorie and reduced caffeine alternatives.
The progressive return to out-of-home consumption is set to directly hamper demand for carbonates in the off-trade over the forecast period, with a predicted decline in volume sales for both cola and non-cola varieties. As consumers resume their pre-pandemic lifestyles, they are expected to spend more time and money in foodservice outlets.
The COVID-19 pandemic saw a shift in the retailing of carbonates in Italy, with two distribution channels - discounters and e-commerce - benefiting most from the exigencies of the health crisis, a trend that continued into 2022. Both channels are well placed to continue to gain further ground during the forecast period, with hypermarkets and vending considered to be most under pressure from discounters and e-commerce.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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