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Country Report

Carbonates in

Carbonates in Italy

30 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Poor performance of carbonates

Carbonates are expected to continue to decrease over the forecast period, following a trend that is seeing consumers being more knowledgeable and careful about their drinking choices, opting for products that are considered healthier, for example with no added sugar, no colourants and no preservatives. Despite the economic recovery that is expected to increase consumers' available incomes and the possibility of their purchasing more expensive beverages such as carbonates, consumers will inevitably prefer healthier drinks.

Innovation in premium and organic drinks

It is expected that over the forecast period the innovation trend within carbonates will be increasingly focused on premium products, as well as on carbonates made using high quality ingredients related to local flavours and regions. Consumers are expected increasingly to look for healthier products when choosing carbonates, focusing in particular on more natural, as well as organic products, but also with original flavours.

Positive trend for the aperitif

The aperitif arena is expected to continue to be quite dynamic over the coming years, with new launches of products that are made to be mixed or are ready to serve. Consumers are expected to still be interested in bringing inside the home consumption occasions that are typical of the on-trade channel, transforming the rite of the aperitif as a moment of conviviality and sharing.

COMPETITIVE LANDSCAPE

San Benedetto SpA drives innovation

Innovation continues to be a key component of San Benedetto SpA's strategy. The company, which is amongst the leading players in the Italian soft drinks market, launched new products such as Ginger Spritz within carbonates in 2017.

Innovation a key element in players' growth

Over the forecast period, as a way to maintain and increase their shares, players are expected to continue to invest in product development and innovation, in order to respond to consumer demand for healthier products made with high quality ingredients. For example, it is expected that the offering of carbonates with low or no sugar will increase in the coming years.

Local ingredients-based new launches

Various players are expected to continue investing in the production and launch of products made with local ingredients, of high quality and often organic. For example, it is expected that during the forecast period, the offer of carbonated based on local flavours and regional ingredients will increase.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Italy?
What are the major brands in Italy?
Who are the key consumers of carbonates in Italy?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Italy - Category analysis

HEADLINES

PROSPECTS

Poor performance of carbonates

Innovation in premium and organic drinks

Positive trend for the aperitif

COMPETITIVE LANDSCAPE

San Benedetto SpA drives innovation

Innovation a key element in players' growth

Local ingredients-based new launches

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Poor performance of soft drinks

Health and wellness is a driver for growth

Smaller players are gaining share

New formulations, formats and targets

Uncertain future for soft drinks

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 44 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 45 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 56 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Poor performance of carbonates

Innovation in premium and organic drinks

Positive trend for the aperitif

COMPETITIVE LANDSCAPE

San Benedetto SpA drives innovation

Innovation a key element in players' growth

Local ingredients-based new launches

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Italy - Category analysis

HEADLINES

PROSPECTS

Poor performance of carbonates

Innovation in premium and organic drinks

Positive trend for the aperitif

COMPETITIVE LANDSCAPE

San Benedetto SpA drives innovation

Innovation a key element in players' growth

Local ingredients-based new launches

CATEGORY DATA

Soft Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Poor performance of soft drinks

Health and wellness is a driver for growth

Smaller players are gaining share

New formulations, formats and targets

Uncertain future for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Italy

Trends

SOURCES

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