The competitive landscape of cola carbonates is set to become more fragmented in the forecast period, inspired by the strong performance of domestic company Green Cola. This player successfully entered the category during the review period and is already closely competing with the leading international brands.
The healthy living trend will continue to affect purchasing and consumption patterns in carbonates over the forecast period and force manufacturers to adapt their offerings. The penetration of reduce sugar and sugar free variants is set to grow strongly and lead to a notable decline in sales of standard products (especially those known for their high sugar content).
Mixers will continue to attract attention and investment from manufacturers given its rising popularity amongst Greek consumers. There is ample growth potential in the category, as penetration is still low, and it is far from mature.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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