Carbonates is expected to register low growth in off-trade volume sales over the forecast period. Also, with prices predicted to rise in line with rising global energy prices and inflation, some consumers are likely to become increasingly price sensitive.
The health and wellness trend, which COVID-19 reinforced, will heavily influence carbonates over the forecast period. Products such as reduced sugar cola carbonates and non-cola carbonates that communicate health benefits are set to represent the largest growth categories.
Over the forecast period, consumer awareness of the harmful effects of sugar, caffeine and other artificial ingredients will increase, leading to an ongoing shift towards more natural beverages, such as bottled water. However, a significant proportion of the population will remain loyal to carbonates, despite their unhealthy image.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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