Carbonates were negatively impacted by the pandemic in 2020, as with people spending more time at home, they drank less carbonates and on-the-go consumption fell dramatically. In 2021, with society opening up, carbonates registered a healthy increase in retail value sales and a moderate increase in retail volume sales.
Coca-Cola continued to dominate in 2021, due to the popularity of brands such as Coca-Cola, Sprite and Fanta. In second place was local player, Cido Cid, which also held a double-digit value share and offers several popular brands, including Fantastika, Enjoy and Cido Kvass.
Consumers are making healthier choices, more often choosing bottled water over carbonates high in sugar/sweeteners, caffeine and artificial additives. Local authorities’ anti-obesity campaigns have seen carbonates become less accessible to children and carbonates are banned from school canteens and cafeterias.
Carbonate will register moderate constant value growth and a small increase in volume sales over the forecast period. Also, with prices predicted to rise as rising global energy prices take hold, along with certain consumers being increasingly price sensitive due to the economic fallout of COVID-19, it is predicted that private label, as well as other cheaper brands, will gain value share, as consumers look for affordability.
The health and wellness trend, which COVID-19 reinforced, will heavily influence carbonates over the forecast period. Products such as sugar free cola carbonates and non-cola carbonates that communicate health benefits are set to represent the largest growth areas.
Over the forecast period, consumer awareness of the harmful effects of sugar, caffeine and other artificial ingredients will increase, leading to an ongoing shift towards more natural beverages, such as bottled water. However, a significant proportion of the population will remain loyal to carbonates, despite their unhealthy image.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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