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Country Report

Carbonates in

Carbonates in Latvia

25 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

In 2017, sales of sugar-infused carbonates stagnated as a result of increased health concerns. As consumers begin to pay more attention to product composition and the ingredients mentioned on the labels, this trend has largely contributed to growing consumption of less sweetened drinks.

Kvass sales and new cola launches support carbonates

In 2017 carbonates registered restrained volume growth, which was mostly generated by regular cola carbonates; they were much supported by the launch of Cola Lime. Despite cold weather, “other” non-cola carbonates performed well too, due to increased sales of kvass both off-trade and on-trade.

Young segment for an ageing population

A trend that will continue in the future is the persistent ageing of the Latvian population. As carbonates are largely targeted towards younger consumers, they may gradually become irrelevant for a large group of their former core consumers.

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Coca-Cola HBC Latvia maintained its strong leadership in 2017 with an aggressive advertising strategy, particularly early in the summer whilst introducing its new green cola and lime cola products. During the product launches its sales surpassed expectations, largely due to high brand awareness.

Investments in efficiency improvements allow to achieve significant growth

Gutta was the fastest-growing amongst the top five players in carbonates in 2017 after a three-year period in which Gutta and its owner Orkla Group jointly invested EUR10 million to improve production efficiency and logistics. The investments have focussed on increasing the production capacity, in order to be able to expand the company’s export markets.

Growth opportunities incentivise companies to converge

International brands continued to lead sales in 2017, largely due to increased category consolidation as large international food producers have been acquiring major local producers. Early in 2016 Orkla Group finished acquiring Gutta and Spilva, contributing to the gradual wave of acquisitions occurring within non-alcoholic drinks in Latvia.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Latvia?
What are the major brands in Latvia?
Who are the key consumers of carbonates in Latvia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Latvia - Category analysis

HEADLINES

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

Kvass sales and new cola launches support carbonates

Young segment for an ageing population

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Investments in efficiency improvements allow to achieve significant growth

Growth opportunities incentivise companies to converge

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Latvia - Industry Overview

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

Kvass sales and new cola launches support carbonates

Young segment for an ageing population

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Investments in efficiency improvements allow to achieve significant growth

Growth opportunities incentivise companies to converge

Samples

Overview

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Table of Contents

Carbonates in Latvia - Category analysis

HEADLINES

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

Kvass sales and new cola launches support carbonates

Young segment for an ageing population

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Investments in efficiency improvements allow to achieve significant growth

Growth opportunities incentivise companies to converge

CATEGORY DATA

Soft Drinks in Latvia - Industry Overview

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

DEFINITIONS

SOURCES

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