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Country Report

Carbonates in

Carbonates in Norway

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

With consumers spending more time at home, COVID-19 drives shift from on-trade to off-trade

Off-trade volume sales of carbonates in 2020 will be boosted by COVID-19. There was a clear shift from on-trade to off-trade, as most consumers spent more time at home due to the closure of schools and workplaces and other restrictions.

Consumers shift from regular to low calorie cola carbonates in growing numbers

Demand continues to shift from regular cola carbonates to low calorie cola carbonates, with the latter set outsell the former by two-to-one in terms of off-trade volume sales during 2020. Increased consumer concern regarding the health risks associated with sugar consumption remains the main driver of this trend.

Coca-Cola European Partners Norge AS focuses on launching low-calorie products to protect its leadership position

Carbonates remains highly concentrated, with Coca-Cola European Partners Norge AS and Ringnes AS accounting for more than three quarters of off-trade volume sales between them. However, leader Coca-Cola European Partners Norge AS shed some off-trade volume share during the review period, largely due to the fact that it retains a dominant presence in regular cola carbonates, where demand is in long-term decline, in addition to such non-cola carbonates as lemonade/lime brands Sprite and Fanta Lemon.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Norway?
What are the major brands in Norway?
Who are the key consumers of carbonates in Norway?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home, COVID-19 drives shift from on-trade to off-trade

Consumers shift from regular to low calorie cola carbonates in growing numbers

Coca-Cola European Partners Norge AS focuses on launching low-calorie products to protect its leadership position

RECOVERY AND OPPORTUNITIES

Increasing health consciousness will weigh on growth in off-trade volume demand for carbonated beverages

New product development will remain focused on reduced-sugar offerings, particularly for existing brands

COVID-19 will help to push e-commerce towards the mainstream

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Carbonates in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

With consumers spending more time at home, COVID-19 drives shift from on-trade to off-trade

Consumers shift from regular to low calorie cola carbonates in growing numbers

Coca-Cola European Partners Norge AS focuses on launching low-calorie products to protect its leadership position

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home, COVID-19 drives shift from on-trade to off-trade

Consumers shift from regular to low calorie cola carbonates in growing numbers

Coca-Cola European Partners Norge AS focuses on launching low-calorie products to protect its leadership position

RECOVERY AND OPPORTUNITIES

Increasing health consciousness will weigh on growth in off-trade volume demand for carbonated beverages

New product development will remain focused on reduced-sugar offerings, particularly for existing brands

COVID-19 will help to push e-commerce towards the mainstream

CATEGORY DATA

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Norway

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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