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Country Report

Carbonates in

Carbonates in Norway

27 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hike in soft drinks tax making it more challenging for carbonates

A large tax hike on soft drinks in Norway at the beginning of 2018 made the climate more challenging for producers and retailers in an already mature category characterised by a steady decline over the review period. The soft drinks tax is different from the sugar taxation, thus equally affecting carbonates both with and without sugar.

Continued price pressure in reduced-sugar carbonates keeps unit prices low and private label share small

Within carbonates, low-calorie cola carbonates continued to be at the centre of retailers’ promotional and price-reduction efforts. Price competition on Coca-Cola Uten Sukker (without sugar) and Pepsi Max continued to be a noticeable strategy for retailers in order to attract customers to their stores.

COMPETITIVE LANDSCAPE

Leader Coca-Cola rebrands its largest low-calorie cola

Coca-Cola Enterprises Norge AS continued to lead carbonates, helped particularly by its iconic brands Coca-Cola, Sprite and Fanta, with their different flavour variants and low-calorie versions. In the second half of the year, the company rebranded its largest low-calorie product Coca-Cola Zero as Coca-Cola Uten Sukker.

Innovation primarily happening in carbonates without sugar

Product innovation is largely happening within carbonates without sugar, fuelled by a persistent decline in full flavour products. In cola carbonates, Coca-Cola launched Coca-Cola Lemon Uten Sukker and Coca-Cola Raspberry Uten Sukker, both variants without sugar in 2018.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Norway?
What are the major brands in Norway?
Who are the key consumers of carbonates in Norway?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Norway - Category analysis

HEADLINES

PROSPECTS

Hike in soft drinks tax making it more challenging for carbonates

Continued price pressure in reduced-sugar carbonates keeps unit prices low and private label share small

COMPETITIVE LANDSCAPE

Leader Coca-Cola rebrands its largest low-calorie cola

Innovation primarily happening in carbonates without sugar

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Mixed performance for soft drinks

Major tax increases on soft drinks creates turmoil in the industry

Coca-Cola maintains its leading position

Sugar reduction remains the strongest cross-category trend

Flat development expected for soft drinks over the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Carbonates in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hike in soft drinks tax making it more challenging for carbonates

Continued price pressure in reduced-sugar carbonates keeps unit prices low and private label share small

COMPETITIVE LANDSCAPE

Leader Coca-Cola rebrands its largest low-calorie cola

Innovation primarily happening in carbonates without sugar

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Norway - Category analysis

HEADLINES

PROSPECTS

Hike in soft drinks tax making it more challenging for carbonates

Continued price pressure in reduced-sugar carbonates keeps unit prices low and private label share small

COMPETITIVE LANDSCAPE

Leader Coca-Cola rebrands its largest low-calorie cola

Innovation primarily happening in carbonates without sugar

CATEGORY DATA

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Mixed performance for soft drinks

Major tax increases on soft drinks creates turmoil in the industry

Coca-Cola maintains its leading position

Sugar reduction remains the strongest cross-category trend

Flat development expected for soft drinks over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Norway

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