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Carbonates in
Indonesia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Carbonates continues to see negative value growth in 2018

As in the previous year, carbonates registered negative growth in 2018. The leading players in this category had already applied the strategy of downsizing pack sizes in order to maintain sale prices, but it is not working.

Manufacturers maintain their economical prices

Responding to sluggish demand for carbonates, players have been striving to maintain their economical prices. Coca-Cola Indonesia PT maintained its very low price for its 1.

Modern grocery retailers continues to gain share in carbonates

Modern grocery retailers has continued to gain share in carbonates. However, major long-standing brands like Coca-Cola, Fanta and Sprite continue to be very widely distributed via traditional retail channels.

COMPETITIVE LANDSCAPE
Sales decline for leading player Coca-Cola Indonesia PT in 2018

Despite successfully maintaining its position as the number one carbonates company in Indonesia, Coca-Cola Indonesia PT again recorded negative sales growth in both volume and value terms in 2018. There is no new variant that it launched in 2018, except offering a smaller PET bottle of 250ml.

Aje Indonesia PT sees the biggest decline in 2018

Like most carbonates producers in 2018, Aje Indonesia PT did not launch any new flavours or new packaging. It still maintained the same packaging, flavours and sizes as they had been for the last two years, while levels of availability of its products in traditional channels seems to have declined.

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Carbonates in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Indonesia?
  • What are the major brands in Indonesia?
  • Who are the key consumers of carbonates in Indonesia?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Indonesia - Category analysis

HEADLINES

PROSPECTS

Carbonates continues to see negative value growth in 2018
Manufacturers maintain their economical prices
Modern grocery retailers continues to gain share in carbonates

COMPETITIVE LANDSCAPE

Sales decline for leading player Coca-Cola Indonesia PT in 2018
Aje Indonesia PT sees the biggest decline in 2018

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks sales growth improves in 2018
Weakening purchasing power impacts all categories’ performances
Lack of new brands entering the market
On-trade records faster growth than off-trade
Continued positive growth expected over the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Indonesia
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources