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Carbonates in Indonesia
January 2022
2021 DEVELOPMENTS
PPKM hits recovery in both foodservice and retail
In 2021, carbonates was set to see off-trade sales return to growth as restrictions on the operations of foodservice outlets were eased in the first half of the year. Foodservice consumption was severely impacted in the previous year by the closure of some on-trade outlets during Indonesia’s large-scale social restrictions and social distancing measures.
Health and wellness trend undermines demand for carbonates
Even prior to the COVID-19 crisis, carbonates had been struggling to achieve growth in either volume or value terms through off-trade channels, as the prominent health and wellness trend encouraged more Indonesians to reduce their consumption of soft drinks that are high in sugar. The levelling off of this trend in 2018-2019 helped some growth to return following two years of heavy decline, as did efforts by manufacturers that ran price promotions and pushed smaller and more affordable pack sizes.
Coca-Cola remains the leading player in carbonates
Coca-Cola remains the dominant player in carbonates as it has continued to benefit from massive promotional activities through TV ads and price promotions in convenience stores. Moreover, with the drop in footfall at store-based retailers caused by social distancing in 2020, Coca-Cola introduced a home delivery programme for its products, which allowed consumers to order by phone and pay for the products upon delivery.
PROSPECTS AND OPPORTUNITIES
Carbonates faces off-trade challenges
Off-trade sales of carbonates are forecast to exceed pre-pandemic levels by 2022 in current value terms, though this is not expected to happen until 2024 at constant 2021 prices. Growth is set to be supported by the easing of restrictions and the return to more normal social and economic activity as the immediate threat from COVID-19 diminishes or the disease becomes a managed fact of life.
Health and wellness trend continues to threaten carbonates sales in both on-trade and off-trade
Government policy aimed at maintaining social distancing and preventing gatherings began to be relaxed in mid-August 2021. As the vaccination programme continues to roll out, government policies will become more relaxed in terms of foodservice capacity limits, which will help to boost on-trade sales of carbonates.
Regular carbonates variants to remain the main contributor
Although the health and wellness trend will pose an increasingly significant challenge to the development of carbonates during the forecast period, potentially bolstered by government policies and legislation, regular cola carbonates is expected to remain the main contributor to overall cola carbonates sales. Regular cola carbonates sales will continue to be supported by the promotional activities of key players – particularly the market-leading company, Coca-Cola.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Indonesia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in Indonesia?
To what extent are health considerations impacting consumption of Carbonates in Indonesia?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Indonesia?
Which are the leading brands in Carbonates in Indonesia?
What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
How are products distributed in Carbonates in Indonesia?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in Indonesia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
PPKM hits recovery in both foodservice and retail
Health and wellness trend undermines demand for carbonates
Coca-Cola remains the leading player in carbonates
PROSPECTS AND OPPORTUNITIES
Carbonates faces off-trade challenges
Health and wellness trend continues to threaten carbonates sales in both on-trade and off-trade
Regular carbonates variants to remain the main contributor
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Indonesia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.