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Country Report

Carbonates in

Carbonates in Indonesia

27 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health concerns lead consumers to shift away from carbonates

Consumer trends played a part in the declining popularity of carbonates. Increasingly, carbonates are perceived as unhealthy drinks, due to their high sugar content.

Manufacturers increasingly play in the affordable segment

One strategy applied by manufacturers of carbonates during 2017 was partnerships with retailers to offer price promotions. Carbonates, which were perceived as premium soft drinks, became more affordable to consumers, and thus managed to reach a wider consumer base.

Forecast period trends

Carbonates will continue to be perceived as unhealthy in the forecast period, due to their high sugar content. Therefore, many Indonesians are expected to continue to reduce their consumption in the forecast period, and they will turn to healthier soft drinks instead, including RTD green tea, functional bottled water and even sports drinks.

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia continues to extend its lead

Carbonates is characterised by the dominance of multinational companies. Towards the end of the review period Coca-Cola Indonesia carried out aggressive efforts to revive consumers’ confidence, especially in its main carbonates brands, Coca-Cola, Sprite and Fanta, through advertisements via electronic media, event sponsorship and lucky draws.

Aje suffers a decline in share after the bounce-back of Coca-Cola

Entering the country only in 2011, Aje Indonesia quickly won the hearts of Indonesian consumers, and managed to affect Coca-Cola Indonesia’s share at the beginning of the review period through its low pricing strategy. Towards 2017, however, Aje’s share gradually declined.

A potential threat to growth

The dominance of Coca-Cola Indonesia in carbonates is expected to remain unshaken in the forecast period, thanks to its commitment to continuously expand its distribution network – especially across traditional channels – and to launch more affordable SKUs to cater to mass Indonesian consumers. A threat for the company may come from a proposal by DPR (Dewan Perwakilan Rakyat, or The People’s Representative Council) to impose an excise tax on carbonates in the country, as an attempt to increase the country’s income.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Indonesia?
What are the major brands in Indonesia?
Who are the key consumers of carbonates in Indonesia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Indonesia - Category analysis

HEADLINES

PROSPECTS

Health concerns lead consumers to shift away from carbonates

Manufacturers increasingly play in the affordable segment

Forecast period trends

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia continues to extend its lead

Aje suffers a decline in share after the bounce-back of Coca-Cola

A potential threat to growth

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Much slower yet still positive performance for soft drinks in Indonesia

Off-trade continues to dominate, but on-trade sees faster growth

Soft drinks giants heavily promote their products

Manufacturers launch products with value-added benefits

Growth is set to rebound, yet another volume slowdown is expected over the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health concerns lead consumers to shift away from carbonates

Manufacturers increasingly play in the affordable segment

Forecast period trends

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia continues to extend its lead

Aje suffers a decline in share after the bounce-back of Coca-Cola

A potential threat to growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in Indonesia - Category analysis

HEADLINES

PROSPECTS

Health concerns lead consumers to shift away from carbonates

Manufacturers increasingly play in the affordable segment

Forecast period trends

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia continues to extend its lead

Aje suffers a decline in share after the bounce-back of Coca-Cola

A potential threat to growth

CATEGORY DATA

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Much slower yet still positive performance for soft drinks in Indonesia

Off-trade continues to dominate, but on-trade sees faster growth

Soft drinks giants heavily promote their products

Manufacturers launch products with value-added benefits

Growth is set to rebound, yet another volume slowdown is expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Indonesia

DEFINITIONS

SOURCES

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