As in the previous year, carbonates registered negative growth in 2018. The leading players in this category had already applied the strategy of downsizing pack sizes in order to maintain sale prices, but it is not working.
Responding to sluggish demand for carbonates, players have been striving to maintain their economical prices. Coca-Cola Indonesia PT maintained its very low price for its 1.
Modern grocery retailers has continued to gain share in carbonates. However, major long-standing brands like Coca-Cola, Fanta and Sprite continue to be very widely distributed via traditional retail channels.
Despite successfully maintaining its position as the number one carbonates company in Indonesia, Coca-Cola Indonesia PT again recorded negative sales growth in both volume and value terms in 2018. There is no new variant that it launched in 2018, except offering a smaller PET bottle of 250ml.
Like most carbonates producers in 2018, Aje Indonesia PT did not launch any new flavours or new packaging. It still maintained the same packaging, flavours and sizes as they had been for the last two years, while levels of availability of its products in traditional channels seems to have declined.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in Indonesia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.