Due to growing health awareness among consumers, the carbonates category is projected to have steady growth over the forecast period, fuelled by the rising demand for reduced-sugar variants. In response to consumers growing demands for healthier offerings, leading market players, such as Coca-Cola, are changing recipes to reduce added sugar, while promoting low- and no-calorie beverage options.
Coca-Cola will target the younger audience across the forecast period, using digitalisation tools to engage these consumers. Marketing campaigns are proving to be successful across digital channels, where they gain access to a wider range of consumers.
As sustainability remains one of the world’s biggest challenges, it will shape the future of carbonated soft drinks, with a rising amount of consumers becoming aware of the importance of sustainability. Euromonitor Lifestyles Survey revealed that 52% of industry respondents globally, consider recyclable packaging to be the most sustainable.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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