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Country Report

Carbonates in

Carbonates in Slovenia

23 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lower sugar content or lower sales over the forecast period

There is an increasing amount of negative publicity surrounding carbonated drinks and the effects they have on health, due to high sugar content and the use of additives. Leading brands such as Coca-Cola, Cockta and Schweppes have mitigated this trend to some extent by intensifying marketing focus on the younger population of consumers that are typically less health conscious and constitute the majority of demand.

Marketing budgets to rise

With the dropping sales levels and intensifying competition over the review period, manufacturers have visibly increased their marketing efforts in order to bring consumption levels back on track. While a significant portion of carbonates sales were supported by frequent and substantial price discounts from leading brands it spurred further price competition and encouraged producers to begin implementing cost optimisation and operational efficiency practices rather than aiming for returning to previous price points.

Unit price uncertainty hangs over forecast period

While carbonates are sold in the on-trade at significantly higher unit prices, this channel performed slightly better in terms of value sales as consumers increasingly enjoy a going-out culture and summer in 2017 witnessed a strong inflow of tourists. Regardless, prices in the off-trade have continued to contract in 2017 due to increasing consumer price consciousness and the standard practice of discounting and promotional campaigns being offered for carbonates in the retail channel.

COMPETITIVE LANDSCAPE

Clear category dominance set to continue over forecast period

Carbonates in Slovenia remains a highly consolidated category as three brands dominated in 2017. Coca-Cola HBC Slovenija doo remained the undisputed leader in 2017 as its portfolio comprises all the major carbonate brands recognised across the globe such as Coca-Cola, Fanta, Schweppes and Sprite.

Cockta shows traditional brand loyalty of its consumer base

Second place in 2017 goes to Atlantic Grupa dd, a regional fmcg giant that is well recognised among local consumers and sports a healthy brand portfolio including Cockta which could be considered a local cultural substitute for Coca-Cola that has a very long history and enjoys brands loyalty among middle-aged consumers. Investments in brand marketing campaigns and increasing awareness via digital and traditional media are a standard business practices for this company and are the reason for its successful performance accompanied by development of key retail channel partnerships.

Total control of carbonates by foreign companies

Since Radenska dd was successfully sold to Kofola SA in 2015, Slovenian carbonates brands are entirely owned by foreign companies. Indeed, all domestic grocery retailers’ private label lines should also be classified as foreign brands as they are under the ownership of foreign companies.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Slovenia?
What are the major brands in Slovenia?
Who are the key consumers of carbonates in Slovenia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Slovenia - Category analysis

HEADLINES

PROSPECTS

Lower sugar content or lower sales over the forecast period

Marketing budgets to rise

Unit price uncertainty hangs over forecast period

COMPETITIVE LANDSCAPE

Clear category dominance set to continue over forecast period

Cockta shows traditional brand loyalty of its consumer base

Total control of carbonates by foreign companies

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks grows for second consecutive year in 2017

Marketing activities prove vital to leading brands amidst growing competition

Distribution patterns change with consumer sentiment

Emerging trends will drive the need for new product development

Forecast period looking to see pre-crisis retail sales value

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lower sugar content or lower sales over the forecast period

Marketing budgets to rise

Unit price uncertainty hangs over forecast period

COMPETITIVE LANDSCAPE

Clear category dominance set to continue over forecast period

Cockta shows traditional brand loyalty of its consumer base

Total control of carbonates by foreign companies

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Slovenia - Category analysis

HEADLINES

PROSPECTS

Lower sugar content or lower sales over the forecast period

Marketing budgets to rise

Unit price uncertainty hangs over forecast period

COMPETITIVE LANDSCAPE

Clear category dominance set to continue over forecast period

Cockta shows traditional brand loyalty of its consumer base

Total control of carbonates by foreign companies

CATEGORY DATA

Soft Drinks in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks grows for second consecutive year in 2017

Marketing activities prove vital to leading brands amidst growing competition

Distribution patterns change with consumer sentiment

Emerging trends will drive the need for new product development

Forecast period looking to see pre-crisis retail sales value

MARKET DATA

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