Sustainability attributes are expected to become increasingly seen as key elements of carbonates brands’ positioning, with a focus on more sustainable packaging and supply chains.
The growing awareness of the high sugar content of many carbonates among consumers, alongside their gradual exodus towards soft drinks categories perceived as healthier (notably RTD tea and flavoured bottled water), is expected to put pressure on manufacturers and retailers. As a result, carbonates manufacturers are predicted to continue adapting their offers to reduce sugar content.
In order to compete more effectively against the expanding discounter chains Aldi and Lidl, the two largest grocery retailers, Coop Genossenschaft and Migros Genossenschaftsbund eG, whose dominance of the grocery retailing landscape confers a favourable bargaining power against manufacturers, are expected to widen their range of private label carbonates – potentially at the expense of branded products. While Migros has delisted some of Rivella’s assortment in early 2022, the retailer launched, in March 2022, under the new Prego brand, a milk serum drink, in an attempt to compete directly against Rivella.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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