Carbonates in Switzerland

PROSPECTS

High sugar content adversely impacts carbonates, so players focus on reduced sugar options to attract health-conscious consumers

In 2019, both off-trade value sales and volume sales of carbonates declined. This decline is due to the negative perception carbonated drinks have in Switzerland, due to the high amount of sugar and the calorie content of these beverages.

Non-cola carbonates benefit from being used as mixers in alcoholic drinks

Non-cola carbonates continued to mature in 2019, albeit benefiting from a crossover with alcoholic drinks. Sales of spirits in Switzerland heavily influence the performance of non-cola carbonates.

Players respond to consumers demands of flavour innovations and functional ingredients

With consumers demanding new, innovative flavours and health options, Swiss players are launching carbonates with functional properties, exotic tastes and more natural ingredients. Flavour innovation has led to the addition of herbal or botanical ingredients, as well as familiar flavours, with ingredients providing a natural sweetness, to cut out sugar content.

COMPETITIVE LANDSCAPE

Coca-Cola maintains its leading position despite harsh criticism met when reducing its PET bottle sizes

Coca-Cola maintained its leading position in 2019, with sales of its regular Coca-Cola offering leading sales, as well as the players Coca-Cola Zero Sugar and Coca-Cola Light coming in at third and fourth place, as consumers shift towards reduced-sugar variants.

Players focus on health and wellness concerns to compete in the landscape and remain relevant

Amid growing health concerns sweeping the country and the trend to eat less-sugar, several players in carbonates reduced their pack size as a way to indirectly reduce sugar intake. The move from 500ml to 330ml was the preferred option taken by most players.

Private label players gain value sales through discounts, while Swiss players remain popular

As international and domestic players account for the majority of carbonates sales, private label has struggled to gain ground in the highly competitive environment. To keep up with established manufacturers, retailers are offering heavy seasonal discounts on their private label carbonates, targeting both younger generations and lower-income households.

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