Carbonates is expected to record steady growth in Algeria over the forecast period thanks to favourable demographic trends. Moreover, the category will continue to be supported by the further development of both the consumer foodservice industry and the seemingly relentless rise of modern grocery retailers in the country.
Off-trade sales of carbonates in Algeria are expected to continue to grow in both volume and value terms over the forecast period. However, growth is projected to be slower when compared to the review period, mainly due to the growing maturity of carbonates, coupled with economic hardship and a sharp increase in average unit price in current terms.
The leading players in carbonates in Algeria are expected to respond to rising health and wellness concerns by launching new products such as reduced-sugar and sugar-free variants. Indeed, increasing health awareness will see manufacturers adapt their product portfolios to consumers’ changing demands and expectations, with healthier products thus providing new growth opportunities over the forecast period.
Groupe Castel Algerie and Fruital Coca-Cola maintained their leading positions in carbonates in 2018 in off-trade value terms. This can be attributed to the strength of the leading Coca-Cola brand, which is very popular and also highly recognised.
In 2018, the competitive landscape in carbonates remained largely unchanged, with no company seeing a significant increase or decrease in either value or volume share. Domestic brands such as Hamoud Boualem’s Selecto and Ibrahim & Fils Ifri’s Ifri have a long history in Algeria and continued to enjoy a high level of consumer recognition and loyalty, commanding strong shares in volume terms.
Local production accounts for almost all the carbonates available in Algeria due to high customs duties which are applied to imported finished products. Thus, carbonates are generally domestically manufactured from imported raw materials.
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This industry report originates from Passport, our Soft Drinks market research database.