Executive Summary

Mar 2019
PROSPECTS
Carbonates expected to continue to benefit from several positive trends

Carbonates is expected to record steady growth in Algeria over the forecast period thanks to favourable demographic trends. Moreover, the category will continue to be supported by the further development of both the consumer foodservice industry and the seemingly relentless rise of modern grocery retailers in the country.

Category growth expected to be threatened by deteriorating economic conditions

Off-trade sales of carbonates in Algeria are expected to continue to grow in both volume and value terms over the forecast period. However, growth is projected to be slower when compared to the review period, mainly due to the growing maturity of carbonates, coupled with economic hardship and a sharp increase in average unit price in current terms.

Increasing health and wellness trend to help drive sales

The leading players in carbonates in Algeria are expected to respond to rising health and wellness concerns by launching new products such as reduced-sugar and sugar-free variants. Indeed, increasing health awareness will see manufacturers adapt their product portfolios to consumers’ changing demands and expectations, with healthier products thus providing new growth opportunities over the forecast period.

COMPETITIVE LANDSCAPE
Groupe Castel Algerie and Fruital Coca-Cola remain the leading players in value terms

Groupe Castel Algerie and Fruital Coca-Cola maintained their leading positions in carbonates in 2018 in off-trade value terms. This can be attributed to the strength of the leading Coca-Cola brand, which is very popular and also highly recognised.

Stable competitive landscape

In 2018, the competitive landscape in carbonates remained largely unchanged, with no company seeing a significant increase or decrease in either value or volume share. Domestic brands such as Hamoud Boualem’s Selecto and Ibrahim & Fils Ifri’s Ifri have a long history in Algeria and continued to enjoy a high level of consumer recognition and loyalty, commanding strong shares in volume terms.

Domestic manufacturers dominate carbonates in Algeria

Local production accounts for almost all the carbonates available in Algeria due to high customs duties which are applied to imported finished products. Thus, carbonates are generally domestically manufactured from imported raw materials.

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Carbonates in Algeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Algeria?
  • What are the major brands in Algeria?
  • Who are the key consumers of carbonates in Algeria?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Algeria - Category analysis

HEADLINES

PROSPECTS

Carbonates expected to continue to benefit from several positive trends
Category growth expected to be threatened by deteriorating economic conditions
Increasing health and wellness trend to help drive sales

COMPETITIVE LANDSCAPE

Groupe Castel Algerie and Fruital Coca-Cola remain the leading players in value terms
Stable competitive landscape
Domestic manufacturers dominate carbonates in Algeria

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023

Soft Drinks in Algeria - Industry Overview

EXECUTIVE SUMMARY

Emerging health and wellness trend driving growth in soft drinks
Economic downturn hampers soft drinks growth
Soft drinks industry remains very fragmented and dominated by domestic players
New product development focuses on affordability and convenience
Soft drinks volume growth is expected to slow over the forecast period

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources