Carbonates in Kenya

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Kenya?
  • To what extent are health considerations impacting consumption of Carbonates in Kenya?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Kenya?
  • Which are the leading brands in Carbonates in Kenya?
  • What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
  • How are products distributed in Carbonates in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heightened health awareness boosts demand for low calorie cola carbonates
Strong distribution network helps Coca-Cola to reinforce its dominance
COVID-19 restrictions slow growth in on-trade demand

PROSPECTS AND OPPORTUNITIES

Post-pandemic economic rebound will support moderate demand growth
E-commerce will continue to grow, while supermarkets will narrow the gap to independent small grocers
Carbonates makes will broaden their product portfolios with new flavours

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

Soft Drinks in Kenya - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 27 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Carbonates

    • Low Calorie Cola Carbonates
    • Regular Cola Carbonates
    • Lemonade/Lime
    • Ginger Ale
    • Tonic Water/Other Bitters
    • Orange Carbonates
    • Other Non-Cola Carbonates

Carbonates

Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Carbonates research and analysis database.

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