The e-commerce channel is set to show dynamic growth into the forecast period. Despite this, consumers still retain a preference for shopping for carbonates in modern grocery retailers and traditional retailers by the roadside and in estates.
Cola remains the most popular flavour of carbonates in the Kenyan market, surpassing all other flavours. Therefore, there is an expanding range of innovations from companies developing new products such as low calorie and diet drinks, which will continue to drive up the popularity of the cola flavour in the forecast period.
Ongoing urbanisation and a growing population are amongst the major factors leading to the growth of the carbonates category in Kenya going into the forecast period. Demand is largely being driven by adolescents and youths, who are amongst the major consumers of carbonates and form a large percentage of the growing population.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Carbonates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!