Carbonates will see minimal volume growth over the forecast period. Also, while consumers are in general very brand loyal to carbonates, they will be more willing to switch to cheaper brands when buying larger pack sizes for events such as parties.
Consumer demand for healthier proposals is set to continue gaining momentum, particularly evident in low calorie cola carbonates and non-cola carbonates. This trend has mostly benefitted the perceptions of brands such as Coca-Cola, and sugar-free alternatives, such as Diet Coke and Pepsi Black.
It is anticipated that across the forecast period, carbonates, as a product area, will experience increasing competition from juice and bottled water, in line with the health and wellness trend. Despite the presence of low/no-sugar variants, carbonates consumption is increasingly associated with diseases such as diabetes.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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