International manufacturers Coca-Cola (Thailand) Ltd and Pepsi-Cola (Thai) Trading Co Ltd dominated sales of carbonates over the review period, with Coca-Cola leading most categories. While these two players already have a strong following among local consumers, both players continue to invest strongly in new product innovations as they look to respond to the evolving needs of the market.
Carbonates in Thailand is a relatively mature category with a large presence of brands and products that target a mass audience. However, with consumers becoming more health conscious this presents a possible threat to the growth of carbonates over the forecast period, with some people expected to turn their back on carbonates in favour of healthier alternatives.
Carbonates seems to have reached a relatively high level of maturity and therefore new innovations could be needed to help drive market competition and to help retain the interest of consumers. Despite the aforementioned focus on sugar-free products and functional benefits, young consumers are also increasingly seeking new experiences including when it comes to drinking carbonates.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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