Carbonates performed marginally better in 2018 when compared to the review period average. Sales were driven in large part by good weather as well as a better performance in the off-trade.
Sales of tonic water/other bitters in 2018 were driven by increasingly popular gin and tonic mixes in both the on-trade and off-trade. Indeed, interest in this fashionable drink is being maintained through the introduction of premium tonic waters, sometimes infused with flavours, with more new product launches expected over the forecast period.
Reduced sugar is continuing to be an important factor driving growth in cola carbonates, with the manufacturers which manage to reduce sugar the most without sacrificing taste likely to be the best performers. The sugar tax debate in Germany is ongoing, although there are no signs that such a tax will be implemented soon.
Coca-Cola and PepsiCo remained the leading players in carbonates in 2018. Coca-Cola’s sales are suffering because of the general demise of carbonates, although the World Cup and its sponsorship helped to support volume sales in 2018.
Volume sales of private label products remained under pressure in 2018. Consumers are increasingly looking for healthier alternatives and are drinking fewer but higher quality carbonates.
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Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Germany with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.