Executive Summary

Mar 2019
PROSPECTS
Off-trade performance drives growth

Carbonates performed marginally better in 2018 when compared to the review period average. Sales were driven in large part by good weather as well as a better performance in the off-trade.

Mixers drive growth in an otherwise struggling category

Sales of tonic water/other bitters in 2018 were driven by increasingly popular gin and tonic mixes in both the on-trade and off-trade. Indeed, interest in this fashionable drink is being maintained through the introduction of premium tonic waters, sometimes infused with flavours, with more new product launches expected over the forecast period.

Sugar reduction continues

Reduced sugar is continuing to be an important factor driving growth in cola carbonates, with the manufacturers which manage to reduce sugar the most without sacrificing taste likely to be the best performers. The sugar tax debate in Germany is ongoing, although there are no signs that such a tax will be implemented soon.

COMPETITIVE LANDSCAPE
Coca-Cola and PepsiCo lead the category but are facing challenges

Coca-Cola and PepsiCo remained the leading players in carbonates in 2018. Coca-Cola’s sales are suffering because of the general demise of carbonates, although the World Cup and its sponsorship helped to support volume sales in 2018.

Private label continues to suffer

Volume sales of private label products remained under pressure in 2018. Consumers are increasingly looking for healthier alternatives and are drinking fewer but higher quality carbonates.

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Carbonates in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Germany?
  • What are the major brands in Germany?
  • Who are the key consumers of carbonates in Germany?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Germany - Category analysis

HEADLINES

PROSPECTS

Off-trade performance drives growth
Mixers drive growth in an otherwise struggling category
Sugar reduction continues

COMPETITIVE LANDSCAPE

Coca-Cola and PepsiCo lead the category but are facing challenges
Private label continues to suffer

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

German soft drinks market continues to grow despite its maturity
Naturalness and convenience remain key
Coca-Cola continues to lead a fragmented market
Health and wellness the main driver of new product development
Slowdown expected over the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 44 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 45 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 56 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Germany
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources