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Carbonates in Germany

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Germany?
  • To what extent are health considerations impacting consumption of Carbonates in Germany?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Germany?
  • Which are the leading brands in Carbonates in Germany?
  • What potential exists for multinational or domestic soft drinks companies to expand in Germany?
  • How are products distributed in Carbonates in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade sales suffer as the outbreak of Coronavirus (COVID-19) leads to the closure of clubs, bars, pubs and restaurants
Shift to one-stop shopping and promotions boost sales through supermarkets and discounters
Reduced sugar carbonates drives category as COVID-19 increases health awareness

RECOVERY AND OPPORTUNITIES

On-trade recovery and pandemic stockpiling set to hamper off-trade volume and value sales in the short term
Perceived healthier juice-infused alternatives offer added-value possibilities for carbonates
Local players tap into sustainability and premium needs of consumers to challenge global players

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 44 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 45 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 47 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 53 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 54 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 55 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 57 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Germany
Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Carbonates research and analysis database.

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