Executive Summary

Mar 2019
PROSPECTS
Favourable weather and economic conditions boost sales

Locals experienced an extremely untypical Irish summer in 2018. Temperatures soared and rainfall disappeared, making summer 2018 the hottest and driest since 1976.

Sugar tax is finally introduced in 2018

Ireland finally introduced the much-publicised sugar tax in 2018. The tax penalises all products that contain added sugar through price increases.

Caffeine could be the new sugar, while on-trade sales are very strong

Irish public health authorities have become increasingly concerned about caffeine consumption among Irish people. This was sparked initially by research into energy drinks but has now extended to all drinks that contain caffeine.

COMPETITIVE LANDSCAPE
Sugar substitutes are key to maintaining brand share

As the pace of reformulation intensified in Ireland due to the introduction of the sugar tax in 2018, the leading brands continued the publicity battle around the respective health properties of their reformulated products.

Brand nationalism is strongly evident in carbonates

Irish consumers have always been strongly loyal to brands that are either indigenous or products of international concerns that are manufactured in Ireland.

Discounters and private label continue to make inroads

Although the economic conditions in Ireland mean there is more disposable income, generally discounters and private label have continued to gain share thanks to a cost-conscious consumer base.

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Carbonates in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Ireland?
  • What are the major brands in Ireland?
  • Who are the key consumers of carbonates in Ireland?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Ireland - Category analysis

HEADLINES

PROSPECTS

Favourable weather and economic conditions boost sales
Sugar tax is finally introduced in 2018
Caffeine could be the new sugar, while on-trade sales are very strong

COMPETITIVE LANDSCAPE

Sugar substitutes are key to maintaining brand share
Brand nationalism is strongly evident in carbonates
Discounters and private label continue to make inroads

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

A better than expected year for soft drinks
Sugar, caffeine and plastic are in the spotlight
Consumer loyalty and product innovation help local brands succeed
NPDs reflect the regulatory environment
A bright outlook overall for the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Ireland
Trends

SOURCES

Summary 1 Research Sources