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Country Report

Carbonates in

Carbonates in Ireland

28 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Public health campaigns impact demand

The World Health Organization report published in 2007 predicting that Ireland would have one of the highest obesity rates in the EU by 2030 started a nationwide public debate. Following government-led public health campaigns, Irish consumers are becoming increasingly health-conscious and look for healthier options among the products they choose.

Sugar tax dampens sales of carbonates

The forecast period will be dominated by publicity and debate around the introduction of the sugar tax. The anti-sugar tax lobby has pointed to research which seems to suggest that the tax has had no positive impact on obesity rates.

Reformulation, a priority for all manufacturers

The main soft drinks manufacturers have begun a systematic reformulation of their products in response to public health concerns and the widespread introduction of the sugar tax. Many wish to reduce their tax liability by decreasing the amount of added sugar in their products.

COMPETITIVE LANDSCAPE

Coca-Cola remains Ireland’s favourite

Coca-Cola HBC Ireland Ltd continued to dominate off-trade sales of carbonates in 2017, although its sales suffered under pressure from private label and PepsiCo Inc. Coca-Cola has announced its intention to stay ahead of the sugar tax through reformulation of its soft drinks to include alternative sweeteners such as stevia.

Britvic increases its share

Britvic Ireland Ltd increased its hold on second place in carbonates in 2017. Britvic sells several popular soft drinks and, through a licensing agreement, retains the rights to distribute and sell PepsiCo Inc products.

Online competition for share increases

The leading carbonates players are increasingly using social media to introduce new products and target younger consumers who are increasingly health-conscious. Britvic launched reduced-sugar Fanta in 2017 on the back of a widespread social media campaign.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Ireland?
What are the major brands in Ireland?
Who are the key consumers of carbonates in Ireland?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Ireland - Category analysis

HEADLINES

PROSPECTS

Public health campaigns impact demand

Sugar tax dampens sales of carbonates

Reformulation, a priority for all manufacturers

COMPETITIVE LANDSCAPE

Coca-Cola remains Ireland’s favourite

Britvic increases its share

Online competition for share increases

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Public health campaigns impact demand

Sugar tax dampens sales of carbonates

Reformulation, a priority for all manufacturers

COMPETITIVE LANDSCAPE

Coca-Cola remains Ireland’s favourite

Britvic increases its share

Online competition for share increases

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in Ireland - Category analysis

HEADLINES

PROSPECTS

Public health campaigns impact demand

Sugar tax dampens sales of carbonates

Reformulation, a priority for all manufacturers

COMPETITIVE LANDSCAPE

Coca-Cola remains Ireland’s favourite

Britvic increases its share

Online competition for share increases

CATEGORY DATA

Soft Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

MARKET DATA

APPENDIX

Fountain sales in Ireland

SOURCES

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