Locals experienced an extremely untypical Irish summer in 2018. Temperatures soared and rainfall disappeared, making summer 2018 the hottest and driest since 1976.
Ireland finally introduced the much-publicised sugar tax in 2018. The tax penalises all products that contain added sugar through price increases.
Irish public health authorities have become increasingly concerned about caffeine consumption among Irish people. This was sparked initially by research into energy drinks but has now extended to all drinks that contain caffeine.
As the pace of reformulation intensified in Ireland due to the introduction of the sugar tax in 2018, the leading brands continued the publicity battle around the respective health properties of their reformulated products.
Irish consumers have always been strongly loyal to brands that are either indigenous or products of international concerns that are manufactured in Ireland.
Although the economic conditions in Ireland mean there is more disposable income, generally discounters and private label have continued to gain share thanks to a cost-conscious consumer base.
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Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Ireland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.