The significant increase in unit prices due to the imposition of a new tax placed on sweetened beverages had a very large impact on carbonates in 2022. Moreover, this impact is expected to continue hindering category growth throughout the forecast period, as consumers will be unwilling to spend so much money on carbonates.
The Central Beverage Company is among the most aggressive players in marketing and advertising in the Israeli soft drinks category, with small players and new brands facing difficulty securing shelf space allocation for their products due to the dominance on retail shelves of The Central Beverage Co’s products. Innovation is also a key strength and growth driver of the company and it continues to launch new products and formats to appeal to consumers.
Over the review period, there was a trend in tonic water/mixers/other bitters towards sugar free products. Schweppes is the main player in this category with its Sugar-free Tonic Water, benefiting from its established brand positioning and recognition.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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