Healthy nutrition has become an important issue that many are concerned with. Consequently, overall consumption of sweetened beverages is decreasing, with a considerable impact on carbonates.
Compared with some other carbonates categories, such as lemonade/lime and orange carbonates, cola beverages saw a more moderate decrease in 2018. While cola suffers from an unhealthy image, it is also associated with fun, indulging, having good times and youth.
Alcoholic beverages are seeing a strong performance. Consumers are drinking alcohol more often and are looking for unusual mixes and cocktails.
The Central Beverage Co Ltd accounts for the majority of value sales of carbonates. The company benefits from vast distribution capabilities and a strong bargaining position with retailers.
In 2018, there were three prominent launches in the carbonates category by the leading players. One of these was Coca-Cola Zero Lemon, by The Central Beverage Co Ltd.
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Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Israel with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.