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Country Report

Carbonates in

Carbonates in Georgia

23 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low health awareness to support the growth of carbonates

Most Georgian consumers are not yet scared of the negative effects of the excessive consumption of products containing high amounts of sugar. Carbonates are one of the categories of soft drinks that are benefitting from Georgians being fearless consumers of sugar.

Average unit prices expected to drop as competition remains strong

Competition among manufacturers will result in a decline in the average unit price of carbonates over the forecast period. The harsh rivalry between emerging modern grocery retailers will also be the factor for a drop in the unit price.

Increasing number of tourists will ensure further growth

Tourism is one of the emerging industries in Georgia; the growth of the inflow of tourists is expected to remain high over the forecast period. The major countries from where people visit Georgia were Azerbaijan, Armenia, Turkey and Russia in 2016, according to the Ministry of Internal Affairs of Georgia.

COMPETITIVE LANDSCAPE

Coca-Cola Co remains the clear leader in Georgia

In 2017, Coca-Cola remains the clear leader of overall carbonates and even manages to increase its value share compared with 2016. Coca-Cola was one of the first western products to have entered post-Soviet Georgia in the early 1990s.

Non-cola carbonates dominated by local brands

Efes Georgia Lomisi JSC, the subsidiary of Efes Breweries International NV, dominates the off-trade value sales of non-cola carbonates. The locally founded brand Natakhtari produced by the company is the most popular non-cola carbonate among Georgian consumers; it is perceived as a healthier alternative to cola drinks and many people find it suitable for consuming with Georgian traditional dishes.

New companies do not manage to challenge the major players

The emerging character of non-cola carbonates attracted a number of smaller manufacturers. The most visible launch was of Khiliani non-cola carbonate by Georgian Lemonade Ltd.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Georgia?
What are the major brands in Georgia?
Who are the key consumers of carbonates in Georgia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Georgia - Category analysis

HEADLINES

PROSPECTS

Low health awareness to support the growth of carbonates

Average unit prices expected to drop as competition remains strong

Increasing number of tourists will ensure further growth

COMPETITIVE LANDSCAPE

Coca-Cola Co remains the clear leader in Georgia

Non-cola carbonates dominated by local brands

New companies do not manage to challenge the major players

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Georgia continues to emerge

Increasing number of tourists – a driver of soft drinks’ expansion

International players firmly standing their ground

Room for new product developments in bottled water

Bright future for soft drinks expected

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Georgia

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Executive Summary

New Report Guarantee

PROSPECTS

Low health awareness to support the growth of carbonates

Average unit prices expected to drop as competition remains strong

Increasing number of tourists will ensure further growth

COMPETITIVE LANDSCAPE

Coca-Cola Co remains the clear leader in Georgia

Non-cola carbonates dominated by local brands

New companies do not manage to challenge the major players

Samples

Overview

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Table of Contents

Carbonates in Georgia - Category analysis

HEADLINES

PROSPECTS

Low health awareness to support the growth of carbonates

Average unit prices expected to drop as competition remains strong

Increasing number of tourists will ensure further growth

COMPETITIVE LANDSCAPE

Coca-Cola Co remains the clear leader in Georgia

Non-cola carbonates dominated by local brands

New companies do not manage to challenge the major players

CATEGORY DATA

Soft Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Georgia continues to emerge

Increasing number of tourists – a driver of soft drinks’ expansion

International players firmly standing their ground

Room for new product developments in bottled water

Bright future for soft drinks expected

MARKET DATA

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