The return to normal consumer lifestyles following the end of the COVID-19 pandemic restrictions is expected to positively affect retail volume sales of carbonated drinks in 2023. The sales impact will be most visible in the on-trade where consumers will be enjoying more time in the coming years, triggering a dynamic rise in carbonates volume sales during the forecast period.
Major players are forecasted to retain their positions with Coca-Cola Bottlers Georgia Ltd consolidating its lead as it has done in the review period. Iberia Refreshments JSC and Kartuli Ludis Ko will continue to take a significant portion of sales too as the forecast period progresses.
Price sensitivity and health pose challenges but also opportunities for carbonates. Frugal-minded consumers who are seeking to economise are forecasted to reduce consumption of carbonated drinks, although many will simply seek more affordable options.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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