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Carbonates in the Netherlands
January 2022
2021 DEVELOPMENTS
Ongoing growth for carbonates in 2021 though the on-trade remains hampered by ongoing COVID-19 restrictions on operations
After the relatively strong growth in the previous year due to the COVID-19 crisis, the carbonates category once again managed to show value growth in the off-trade in 2021. However, while the on-trade achieved a slight recovery, the ongoing presence of the virus meant COVID-19 restrictions were still imposed on the on-trade and continued to have a significant impact in 2021.
Ginger ale and tonic waters/other bitters benefit from consumer demand for new and interesting flavours and a more mature taste profile
Ginger ale showed extreme double-digit growth compared to other carbonates categories. Ginger ale is highly popular as consumers are looking for new flavours and are interested in a more mature taste profile and new low sugar variants, all of which further support its growth.
Relaunch of the Coca-Cola range and reformulation of Coca-Cola Zero Sugar are the highlights of new product development in 2021
The big news in terms of product development was the relaunch of the Coca-Cola range and particularly the reformulation of Coca-Cola Zero Sugar. The company not only changed the design of the packaging, but it also improved the taste of Coca-Cola Zero Sugar.
PROSPECTS AND OPPORTUNITIES
Recovery for the on-trade and on-the-go pack sizes as the pandemic recedes and vaccines are rolled out
It is expected that carbonates in the off-trade will register a decline in volume over the forecast period. In contrast, in the on-trade, a further recovery in sales over 2022 and 2023 is the most likely scenario.
Consumption of carbonates comes under pressure as consumers adopt more responsible alternative soft drinks
In the long term, the consumption of carbonates is expected to remain under pressure. While families with children are likely to remain the main target group for carbonates, the consumption of carbonated drinks among this consumer base will be increasingly seen as a habit that is bad for the health.
Switch to e-commerce continues over the forecast period, especially for larger pack sizes
There will be a further shift in distribution channels over the forecast period. Sales of carbonates via e-commerce increased sharply since the COVID-19 crisis and are expected to continue to rise, although they will not reach the extreme growth rates seen at the height of the crisis.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Netherlands report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in Netherlands?
To what extent are health considerations impacting consumption of Carbonates in Netherlands?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Netherlands?
Which are the leading brands in Carbonates in Netherlands?
What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
How are products distributed in Carbonates in Netherlands?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in the Netherlands - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing growth for carbonates in 2021 though the on-trade remains hampered by ongoing COVID-19 restrictions on operations
Ginger ale and tonic waters/other bitters benefit from consumer demand for new and interesting flavours and a more mature taste profile
Relaunch of the Coca-Cola range and reformulation of Coca-Cola Zero Sugar are the highlights of new product development in 2021
PROSPECTS AND OPPORTUNITIES
Recovery for the on-trade and on-the-go pack sizes as the pandemic recedes and vaccines are rolled out
Consumption of carbonates comes under pressure as consumers adopt more responsible alternative soft drinks
Switch to e-commerce continues over the forecast period, especially for larger pack sizes
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
Soft Drinks in the Netherlands - Industry Overview
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in the Netherlands
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.