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Country Report

Carbonates in

Carbonates in the Netherlands

25 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category sees a shift towards products targeted at adults

Increased competition from alcoholic drinks has shown the potential of adult concepts in carbonates. The huge popularity of low/non-alcoholic flavoured/mixed lagers, for instance, has also impacted the development of carbonates as these products, flavoured with lemon juice or other fruit tastes, appeal to adults looking for refreshing grown-up beverages.

Sugar-averse consumers lead to major changes

Consumers are very aware of the sugar content of soft drinks in general and carbonates in particular. Because of this, and to a lesser extent their carbonation, carbonates are often perceived as bad for the health, with this being a prime reason behind the category’s volume decline.

Further decline in volume sales inevitable

The major producers of carbonates are working to change their products in response to rising demand for healthier, more natural, clean label and low-calorie carbonates. However, it is unlikely that these changes will result in a rise in volume sales.

COMPETITIVE LANDSCAPE

Coca-Cola seeking value rather than volume growth

Coca-Cola remained the clear leader in carbonates in 2017 thanks to the strength of its global brands. Given the negative image of carbonates in general, however, the company’s strategy is to focus on value rather than volume growth in more mature categories such as cola, orange and lemonade/lime carbonates.

Several major players invest in ranges targeted at adults

While carbonates have been traditionally popular among families with children, several major players have also chosen to target older consumers. Coca-Cola, for example, announced in March 2017 that it wanted to further develop carbonates aimed at adults.

Niche players take share from major brand manufacturers

Similar to the development of craft beer in alcoholic drinks, niche players are gaining ground in carbonates. In the Dutch on-trade, niche brands are already very popular as many consumers like to try new carbonates offering something different from well-known brands such as Coca-Cola, Pepsi, Fanta, Sprite and 7-Up.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Netherlands?
What are the major brands in Netherlands?
Who are the key consumers of carbonates in Netherlands?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Category sees a shift towards products targeted at adults

Sugar-averse consumers lead to major changes

Further decline in volume sales inevitable

COMPETITIVE LANDSCAPE

Coca-Cola seeking value rather than volume growth

Several major players invest in ranges targeted at adults

Niche players take share from major brand manufacturers

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Larger volume categories under increasing pressure

Health concerns a major issue for Dutch consumers

Major players focus on developing healthier alternatives

New product launches target adult consumers

Negative image of many soft drinks to limit industry growth over the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category sees a shift towards products targeted at adults

Sugar-averse consumers lead to major changes

Further decline in volume sales inevitable

COMPETITIVE LANDSCAPE

Coca-Cola seeking value rather than volume growth

Several major players invest in ranges targeted at adults

Niche players take share from major brand manufacturers

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Category sees a shift towards products targeted at adults

Sugar-averse consumers lead to major changes

Further decline in volume sales inevitable

COMPETITIVE LANDSCAPE

Coca-Cola seeking value rather than volume growth

Several major players invest in ranges targeted at adults

Niche players take share from major brand manufacturers

CATEGORY DATA

Soft Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Larger volume categories under increasing pressure

Health concerns a major issue for Dutch consumers

Major players focus on developing healthier alternatives

New product launches target adult consumers

Negative image of many soft drinks to limit industry growth over the forecast period

MARKET DATA

APPENDIX

Fountain sales in the Netherlands

Trends

SOURCES

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