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Country Report

Carbonates in

Carbonates in the Netherlands

30 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The further decline of regular carbonates

The 2018 heatwave gave carbonates a boost, which meant that the volume decline was limited. However, the long-term outlook for carbonates remains poor.

The new government is open to the idea of a sugar tax on carbonates

The sugar content in carbonates will remain a major issue. The new Dutch government which came to power at the end of 2017 seems open to considering a sugar tax on soft drinks similar to that in the UK.

Producers target adults to add value

The major producers of carbonates realise that there is limited scope for volume growth within the category. However, there are areas which offer opportunities to achieve value growth.

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Coca-Cola Enterprises Nederland followed up the successful reformulation of its regular Sprite range into a reduced sugar product with the reformulation of the Fanta Orange range in January 2018. The company is convinced that the calorie reduction for Sprite can be replicated for Fanta.

Vrumona targets consumers of adult carbonates with new ranges

The second major player in carbonates, Vrumona, also sees a major opportunity to reach a new adult audience in carbonates. The company has invested in the growth of its bitters range, as it thinks this could be a recipe for success for targeting adults.

The success of niche brands shows the opportunity for adding value

The general trend in carbonates is that there is a shift towards smaller packaging formats. A second trend is that there is increasing interest in quality over quantity.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Netherlands?
What are the major brands in Netherlands?
Who are the key consumers of carbonates in Netherlands?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The further decline of regular carbonates

The new government is open to the idea of a sugar tax on carbonates

Producers target adults to add value

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Vrumona targets consumers of adult carbonates with new ranges

The success of niche brands shows the opportunity for adding value

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Soft drinks sees healthy growth

The heatwave boosts sales of soft drinks

Major players shift their focus to high growth categories

Fuze Tea is the biggest soft drinks launch in 10 years

Healthy growth is predicted for the forecast period

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Carbonates in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The further decline of regular carbonates

The new government is open to the idea of a sugar tax on carbonates

Producers target adults to add value

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Vrumona targets consumers of adult carbonates with new ranges

The success of niche brands shows the opportunity for adding value

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Carbonates in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The further decline of regular carbonates

The new government is open to the idea of a sugar tax on carbonates

Producers target adults to add value

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Vrumona targets consumers of adult carbonates with new ranges

The success of niche brands shows the opportunity for adding value

CATEGORY DATA

Soft Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Soft drinks sees healthy growth

The heatwave boosts sales of soft drinks

Major players shift their focus to high growth categories

Fuze Tea is the biggest soft drinks launch in 10 years

Healthy growth is predicted for the forecast period

MARKET DATA

APPENDIX

Fountain sales in the Netherlands

SOURCES

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