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Country Report

Carbonates in

Carbonates in Romania

26 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Artificial sweeteners are being replaced with natural alternatives

Carbonates are well-known for both their high sugar and artificial sweeteners content, which seems to have become a concern for companies that produce carbonated soft drinks, especially cola carbonates. Healthier brands that use stevia and other natural alternatives are appearing and being promoted in Romania, as a strong need for changing demand by consumers.

Coca-Cola HBC Romania promotes new marketing manager

Miruna Smeureanu has taken over the marketing department of Coca-Cola HBC Romania, from the position of Marketing Director in March of 2017. Placing Miruna as Marketing Manager appears to be part of the company’s strategy to recognise dedication and professionalism.

Music festivals give opportunity for innovative marketing strategies

Romanian music festivals have become increasingly popular with Electric Castle and Untold Festival leading the local music festival scene. In 2017, Electric Castle had over 160,000 participants, while Untold Festival had over 330,000 participants.

COMPETITIVE LANDSCAPE

Coca-Cola remains leader of carbonates

Coca-Cola HBC Romania continued to lead carbonates in 2017, a year marked by a considerable investment of EUR7 million in the new Timi?oara-based plant. Coca-Cola HBC Romania inaugurated a high-speed production line for bottling in Timisoara with a line which has a maximum production capacity of 90,000 doses/hour and a daily capacity of two million doses.

PepsiCo gains by partnering with Cinema City

Cinema City Cinema Network has switched soft drinks suppliers from Coca-Cola to PepsiCo, which impacts all nine countries in which it operates, including Romania. 10 years after its first opening in Romania, Cinema City has 24 multiplexes in 17 cities across the country.

Lower marketing budgets impact domestic brands

As opposed to international leaders such as Coca-Cola or PepsiCo, domestic brands such as those from European Drinks appeared to be following a descending trend in sales and popularity. Although European Drinks remained in the leading five soft drinks companies in Romania, the competitive landscape of carbonates is largely influenced by innovative marketing strategies, and social media promotions targeting teenagers and young people.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Romania?
What are the major brands in Romania?
Who are the key consumers of carbonates in Romania?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Romania - Category analysis

HEADLINES

PROSPECTS

Artificial sweeteners are being replaced with natural alternatives

Coca-Cola HBC Romania promotes new marketing manager

Music festivals give opportunity for innovative marketing strategies

COMPETITIVE LANDSCAPE

Coca-Cola remains leader of carbonates

PepsiCo gains by partnering with Cinema City

Lower marketing budgets impact domestic brands

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic growth leads to considerable expansion of soft drinks

Innovative marketing strategies from top soft drinks players

Coca-Cola HBC Romania continues to lead soft drinks

Exotic fruits infuse soft drinks for the summer

Expected growth will lead to better informed consumers

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Artificial sweeteners are being replaced with natural alternatives

Coca-Cola HBC Romania promotes new marketing manager

Music festivals give opportunity for innovative marketing strategies

COMPETITIVE LANDSCAPE

Coca-Cola remains leader of carbonates

PepsiCo gains by partnering with Cinema City

Lower marketing budgets impact domestic brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Romania - Category analysis

HEADLINES

PROSPECTS

Artificial sweeteners are being replaced with natural alternatives

Coca-Cola HBC Romania promotes new marketing manager

Music festivals give opportunity for innovative marketing strategies

COMPETITIVE LANDSCAPE

Coca-Cola remains leader of carbonates

PepsiCo gains by partnering with Cinema City

Lower marketing budgets impact domestic brands

CATEGORY DATA

Soft Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic growth leads to considerable expansion of soft drinks

Innovative marketing strategies from top soft drinks players

Coca-Cola HBC Romania continues to lead soft drinks

Exotic fruits infuse soft drinks for the summer

Expected growth will lead to better informed consumers

MARKET DATA

Trends

SOURCES

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