Carbonates in Romania

December 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Romania?
  • To what extent are health considerations impacting consumption of Carbonates in Romania?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Romania?
  • Which are the leading brands in Carbonates in Romania?
  • What potential exists for multinational or domestic soft drinks companies to expand in Romania?
  • How are products distributed in Carbonates in Romania?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Carbonates in Romania - Category analysis

KEY DATA FINDINGS

Reduced sugar carbonates gain ground as the health and wellness trend rises
Cocktails drive strong growth for tonic water/mixers/other bitters and lemonade/lime
Players focus on digital activations to boost brand awareness
Inflation and the rising health trend limits growth across the coming years
Players and consumers embrace eco-friendly positionings
The future looks more optimistic for reduced sugar carbonates
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 5 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 6 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Soft Drinks in Romania - Industry Overview

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Romania

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Carbonates

  • Regular Carbonates
  • Reduced Sugar Carbonates
    • Regular Cola Carbonates
    • Reduced Sugar Cola Carbonates
    • Regular Non-Cola Carbonates
    • Reduced Sugar Non-Cola Carbonates
      • Regular Lemonade/Lime
      • Reduced Sugar Lemonade/Lime
      • Regular Tonic Water/Mixers/Other Bitters
      • Reduced Sugar Tonic Water/Mixers/Other Bitters
      • Regular Orange Carbonates
      • Reduced Sugar Orange Carbonates
      • Regular Other Non-Cola Carbonates
      • Reduced Sugar Other Non-Cola Carbonates

Carbonates

Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.

See All of Our Definitions
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This report originates from Passport, our Carbonates research and analysis database.

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