Executive Summary

Mar 2019
PROSPECTS
Carbonates continues to suffer from its unhealthy image

Canadian mainstream media continues to bombard consumers with headlines, discussions and reports which introduce the consumption of carbonates as one of the key reasons for the expanding epidemic of obesity and growing prevalence of diabetes. Millennials, who comprise a considerable proportion of the consumers of carbonates, are becoming increasingly concerned about their sugar intake, and this has made them reluctant to pay for carbonates.

Non-cola carbonates is performing much better than cola carbonates

Categories within non-cola carbonates, including ginger ale, lemonade/lime and tonic water/other bitters, are faring much better than regular cola carbonates in the current highly anti-carbonates public discourse. The growth of non-cola carbonates is supported by several factors, including perceptions of healthiness around certain non-cola carbonates, such as ginger ale, more active new product launches in this space, and the ever-rising cocktail culture, from which drinks such as tonic water and lemonade benefit.

Upcoming regulatory changes will pose another threat to sales

New regulations are set to change the market environment in favour of anti-carbonates campaigns even more. For example, carbonates might be subject to front-of-package nutrition labelling, which is aimed at highlighting products high in sugar, sodium and saturated fats.

COMPETITIVE LANDSCAPE
Coca-Cola and PepsiCo Beverages Canada maintain their lead

Two multinational giants continued to dominate sales of carbonates in both retail volume and value terms in 2018, because of their strong brand image, as well as their effective distribution networks. One of their key strategic focuses in 2017 and 2018 was to introduce and expand their zero sugar versions.

Key suppliers address consumer concerns through innovative initiatives

Although the price war between Pepsi and Coca-Cola continues in the Canadian market, ironically, the average price of carbonates is set to rise, due to the growing popularity of smaller packs, which tend to have a higher price per litre. The overall strategy of the two main players is to offer new packaging that brings a higher price per litre.

Small and niche players are gradually strengthening their positions

Despite the overall weakness displayed by carbonates, there are niche areas in which players, typically smaller brands and start-ups, are experiencing growth. Canada Dry Motts, Jones Soda Co and Cott Corp are leading this movement, followed by a number of small brands.

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Carbonates in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Canada?
  • What are the major brands in Canada?
  • Who are the key consumers of carbonates in Canada?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Canada - Category analysis

HEADLINES

PROSPECTS

Carbonates continues to suffer from its unhealthy image
Non-cola carbonates is performing much better than cola carbonates
Upcoming regulatory changes will pose another threat to sales

COMPETITIVE LANDSCAPE

Coca-Cola and PepsiCo Beverages Canada maintain their lead
Key suppliers address consumer concerns through innovative initiatives
Small and niche players are gradually strengthening their positions

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumers are looking for unique and interesting experiences
Concerns about calorie and sugar intake continue to hamper growth
Pricing and distribution remain the focus of multinational giants
Calorie reduction and natural claims are central themes of NPD
Moderate growth is forecast for the coming years

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Canada
Trends

SOURCES

Summary 1 Research Sources