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Carbonates in Canada
January 2022
2021 DEVELOPMENTS
The on-trade and off-trade see reversed trends in 2021 as the COVID-19 pandemic comes to a gradual end
Over the review period, demand for carbonates through both off-trade and on-trade channels had been steadily declining in line with the developing health and wellness trend in the country. This trend is particularly evident amongst the core consumer group of millennials and led to increasing concerns about the high sugar content of carbonates, resulting in a greater focus on natural, less processed soft drinks.
Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands in 2021
In 2021, carbonates will continue to be led by giants Coca-Cola and PepsiCo Beverages Canada due to their strong brand images and effective distribution networks. However, in line with the poor performance of cola carbonates, both players have lost share and suffered declining sales over the review period.
Ginger ale sees the most dynamic performance thanks to the health and wellness trend
The health trend has been gaining traction in Canada over the review period, with consumers increasingly prioritising the health benefits of soft drinks in their purchasing decisions. The trend also received increased attention in 2020 and 2021 due to COVID-19 making consumers more aware of their diets and wellbeing.
PROSPECTS AND OPPORTUNITIES
Uncertain future for carbonates filled with ups and downs
Carbonates has a bumpy road ahead towards recovery over the forecast period. Although it seemed at one stage in 2021 the pandemic was close to an end, recent developments suggest this will not happen until further in the future.
More and more companies venture into sustainability in order to stay relevant
In 2022 and beyond, one of the largest trends to shape consumer wants (and hence new product developments) will be sustainability. Already, products such as LOOP are available in Canada which is a company that focuses on sustainability and recycling and reusing all packaging materials.
Sugar tax is on the way and set to provide a challenge for carbonates
The future performance of carbonates could be further impacted by several planned legislation/regulations in the country. With sugar tax being passed in 2020, it is set to kick in at some point in the early forecast period after already being delayed.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Canada report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Carbonates in Canada?
To what extent are health considerations impacting consumption of Carbonates in Canada?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Canada?
Which are the leading brands in Carbonates in Canada?
What potential exists for multinational or domestic soft drinks companies to expand in Canada?
How are products distributed in Carbonates in Canada?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Carbonates in Canada - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
The on-trade and off-trade see reversed trends in 2021 as the COVID-19 pandemic comes to a gradual end
Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands in 2021
Ginger ale sees the most dynamic performance thanks to the health and wellness trend
PROSPECTS AND OPPORTUNITIES
Uncertain future for carbonates filled with ups and downs
More and more companies venture into sustainability in order to stay relevant
Sugar tax is on the way and set to provide a challenge for carbonates
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 5 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 6 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 31 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Carbonates
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
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This report originates from Passport, our Carbonates research and analysis database.
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