As more consumers continue to migrate from solid/bar hand dishwashing to the cream/paste format, the latter is projected to replace the former as the dominant format over the forecast period. Manufacturers enjoy higher profit margins from this format and will do what is possible to encourage this shift.
Colgate-Palmolive with Axion will remain the leader, due to its high recognition, strong distribution and overall brand investment. However, despite Axion’s strong leadership, other competitors such as Zagaz and private label will gain value share, benefiting from consumers prioritising value for money.
There will still be little interest in hand dishwashing products with a greener positioning over the forecast period. Such products are unaffordable for most consumers and as a result, players will invest in minimal marketing or promotion of greener products.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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