Competitive Landscape
Magnum and Helados Holanda Leverage Brand Strength and Reach to Sustain Dominance
Ice cream in Mexico is highly concentrated, with the top two companies holding a substantial majority of value share in 2026. Magnum ICC México S de RL de CV leads with a 46% share, followed by Grupo Herdez SAB de CV with 27%.
Santa Clara Expands Distribution and Flavour Range to Boost Growth
Santa Clara Mercantil de Pachuca S de RL de CV, now owned by The Coca-Cola Company, has shown robust performance through the expansion of its retail presence, driving dynamic growth in its packaged ice cream business. Its value share has grown from 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Mexico?
- Which are the leading brands in Ice Cream in Mexico?
- How are products distributed in Ice Cream in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Mexico - Category analysis
Key Data Insights
Ice Cream Summary
Brands Use Tactical Promotions to Defend Volume and Value
Impulse Offerings and Multipacks Drive Volume as Brands Compete on Price
Flamin’ Hot Mango Launches Spark Flavour Experimentation
Retailers Boost Refrigerated Space to Increase Impulse Purchases
Impulse Offerings Retain Volume Lead as New Players Fuel Innovation
Event-Driven Consumption and Regulatory Shifts Alter Brand Strategies
Magnum and Helados Holanda Leverage Brand Strength and Reach to Sustain Dominance
Santa Clara Expands Distribution and Flavour Range to Boost Growth
Small Local Grocers Continue to Lead Sales
Convenience Retailers Shine, While Logistical Barriers Restrict E-Commerce
Santa Clara and Häagen-Dazs Engage Consumers through Classic and Creative Flavours
Helados Holanda and Magnum Drive Growth through Pricing and Reach
Snacks in Mexico - Industry Overview
2026 Developments
Key Data Insights
Discounter Expansion Intensifies Competition for Established Brands
Walmart’S Value-Driven Biscuits Lose Ground to Discounter Lookalikes
Panditas Stretches into Chocolate to Unlock New Consumption Occasions
Consumer Expenditure Bolsters the Growth of Snacks
Sweet Biscuits Retain Leadership as Value and Innovation Drive Demand
Rising Logistics Costs and Selective Indulgence Reshape Competitive Strategies
Pepsico and Grupo Herdez Reinforce Leadership through Distribution
Small Grocers Sustain Impulse Sales as Discounters Gain Share
Delivery Platforms and Retail Partnerships Narrow the E-Commerce Gap
Discounters and Lookalike Brands Shift Consumer Loyalty
Panditas Leverages Consumer Insights to Expand Occasions
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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