Competitive Landscape
Unilever and Aice Sustain Lead through Expanded Reach and Targeted Marketing
Ice cream in the Philippines is highly concentrated, with Unilever RFM Ice Cream Inc expected to account for 58% of retail value share in 2026 and Aice Brands Ice Cream Philippines Inc anticipated to hold 11%. This concentration has remained stable over the past five years, with Unilever’s share fluctuating only modestly and Aice steadily increasing from 8% in 2021 to over 10% by 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Philippines?
- Which are the leading brands in Ice Cream in Philippines?
- How are products distributed in Ice Cream in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the Philippines - Category analysis
Key Data Insights
Ice Cream Summary
Aice Expands Affordable Access through Direct-To-Reseller Strategy
Selecta Leverages Data-Driven Marketing to Defend Leadership
Impulse Ice Cream Drives Consumption through Competitive Pricing and Local Access
Aice and Joyice to Drive Sari-Sari Store Expansion for Impulse Formats
Super Scoops to Accelerate Growth in Plant-Based with Premium Positioning
Brand Innovation and Affordability to Reshape Consumer Loyalty and Channel Dynamics
Unilever and Aice Sustain Lead through Expanded Reach and Targeted Marketing
Supermarkets Secure Top Position through Wide Freezer Capacity
Aice, Creamline and Joyice Boost Sari-Sari Store Collaboration
Lazada and Builtamart Drive Gradual Shift to Online Sales
Affordability and Cultural Identity Drive Innovation
Brand Innovation Reflects Divergent Routes to Consumer Access and Loyalty
Distinct Strategic Approaches Deepen Competitive Differentiation
Snacks in the Philippines - Industry Overview
2026 Developments
Key Data Insights
Universal Robina Drives Affordable Snacking for Wider Daily Consumption
Mars Leverages Tiktok to Connect with Gen Z and Drive Sales
Savoury Snacks Outpace Peers as Affordability Fuels Expansion
Universal Robina Set to Boost Sales by Leveraging Digital Transformation
Savoury Snacks to Lead Value Growth as Digital Marketing Accelerates Sales
Universal Robina Sustains Lead as Cost Strategies Ensure Affordability
Small Local Grocers Drive Daily Snacking with Accessible Pack Sizes
Retail E-Commerce Accelerates Growth as Online Shopping Gains Traction
Pack Size Architecture and Social Commerce Define Product Innovation
Universal Robina and Mars Demonstrate Contrasting Innovation Models
Affordability and Data Capability Determine Competitive Standing
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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