Baby food will be negatively impacted by the COVID-19 pandemic in 2020 overall. Both current value and retail volume growth rates are anticipated to drop noticeably.
Veyseloglu Shirketler Grupu will extend its lead marginally in baby food in 2020, with it benefiting from a wide product portfolio, including brands at different price levels. In addition to the well-known Heinz brand, the company also offers the Cicibebe brand in other baby food, with its line of sweet baby biscuits profiting from competitive prices, better shelf positioning and widespread availability.
Milk formula will continue to decline in current value terms in 2020 with this being driven by government efforts to encourage mothers to breastfeed instead. The government introduced stricter regulations and ran active social campaigns at hospitals, including banning doctors from adding milk formula brands to prescription lists and limited the influence of distributors on sales.
Milk formula is anticipated to see continued falling current value growth rates at the beginning of the forecast period. This will likely be due to a combination of two factors.
Aside from milk formula, the other product areas of baby food are projected to see solid growth over the forecast period. As incomes recover from the pandemic and as more women join the workforce there is a growing demand for convenient and nutritious baby food for parents to feed their children.
Over the forecast period, there is set to be a rise in demand for on-the-go baby food. As lockdown eases and busy lifestyles once again resume, on-the-go packaging formats will be attractive to busy parents.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Baby Food research and analysis database.
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