During the forecast period, negative demographic trends are set to continue negatively impacting the sales performance of baby food, with Bosnia and Herzegovina’s low birth rate and relatively high levels of emigration among working-age adults expected to continue contributing to the challenges faced by category players to maintain current levels of demand. The shrinking consumer base for baby food means that category players will need to fight harder for sales, with adding value expected to become increasingly important as consumers become more sophisticated.
Both powder standard milk formula and powder follow-on milk formula are expected to register falling demand over the forecast period as the decreasing numbers of babies and infants among the population of Bosnia and Herzegovina will continue to erode the end consumer base for these products. As a result of the country’s low birth rates and overall population decline, the numbers of new-born babies among the population is set to continue declining, with the result that the consumer base for milk formula generally is diminishing at an accelerating pace.
One category of baby food which is expected to continue registering positive growth over the forecast period is prepared baby food. Despite the pressure that is expected to come on demand for baby food generally due to the negative demographic trends outlined above, prepared baby food is rising from a much lower sales base than milk formula, while innovation is expected to spur demand for pad baby food as well.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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