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Learn moreOct 2020
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The COVID-19 pandemic since March 2020 has prompted mothers to stay at or work from home. Consequently, more mothers are breastfeeding their babies, rather than giving them packaged milk formula.
While baby food players in Indonesia are expected to continue facing strong competition from existing operators over the forecast period, they will be challenged by increasing resistance to milk formula stemming from rising health and wellness awareness and concerns among parents that believe breastmilk is healthier for their children than milk formula. Increasing efforts by multiple associations to advocate the benefits of breastfeeding will only exacerbate the threat to growth.
Groupe Danone is the leading player in baby food at GBO level, supported by a comprehensive product line, high brand awareness and strong distribution, specifically for its baby milk formula. Distributed in Indonesia by Sarihusada Generasi Mahardhika under the SGM brand, its follow-on formula, growing-up milk formula and special milk formula all rank first in their respective categories.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Indonesia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.