In Indonesia, prepared baby food holds a premium positioning as such products are mainly imported and thus have a higher selling price. However, towards the end of the review period, local brands started to emerge within the category.
Dried baby food remains the most prominent type of baby food in Indonesia, holding the largest volume. Price is an important factor here, as dried baby food is considerably more affordable for consumers than prepared baby food, with the latter’s more premium positioning.
E-commerce is becoming increasingly popular for baby food sales, supported by several factors. Firstly, consumers are able to choose from wider selections and compare pricing across multiple websites before they make a purchase.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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