The COVID-19 pandemic since March 2020 has forced many mothers to stay at or work from home. Consequently, more mothers are breastfeeding their babies, rather than giving them packaged milk formula.
E-commerce is playing an important role in baby food as the ongoing presence of the virus continues to limit movement and mobility, especially for parents who have younger children at home. In order to limit virus transmission, many are reducing the frequency at which they leave their homes.
Groupe Danone is the leading player in baby food, supported by a comprehensive product line-up, high brand awareness and strong distribution, especially for its baby milk formula. Distributed in Indonesia by Sarihusada Generasi Mahardhika under the SGM brand, its follow-on formula, growing-up milk formula and special milk formula all rank first in their respective categories.
Over and above the growth in home cooked meals, the mushrooming of small and medium sized enterprises will impose challenges on the performance of baby food in Indonesia. Home cooked meals require more effort and time to prepare where the emergence of small and medium sized enterprises able to deliver freshly made baby food on a daily basis will provide an ideal meal solution for many working parents.
“Other” baby food will continue to grow in popularity. While dried and prepared baby food are usually consumed for babies’ main meals such as breakfast, lunch or dinner, “other” baby food is usually consumed as a snacking option.
In addition to the threat from the increasing popularity and government promotion of breast feeding, milk formula will also face challenges from shelf stable milk and fresh milk. Many consumers have begun to veer towards these products over milk formula.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Baby Food research and analysis database.
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