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Country Report

Baby food in

Baby Food in Indonesia

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for formula negatively impacted by rise in breast feeding during pandemic

The COVID-19 pandemic since March 2020 has prompted mothers to stay at or work from home. Consequently, more mothers are breastfeeding their babies, rather than giving them packaged milk formula.

Leading brands focusing on boosting awareness of growing-up milk formula

While baby food players in Indonesia are expected to continue facing strong competition from existing operators over the forecast period, they will be challenged by increasing resistance to milk formula stemming from rising health and wellness awareness and concerns among parents that believe breastmilk is healthier for their children than milk formula. Increasing efforts by multiple associations to advocate the benefits of breastfeeding will only exacerbate the threat to growth.

Group Danone leverages strong milk formula brand awareness to lead GBO sales

Groupe Danone is the leading player in baby food at GBO level, supported by a comprehensive product line, high brand awareness and strong distribution, specifically for its baby milk formula. Distributed in Indonesia by Sarihusada Generasi Mahardhika under the SGM brand, its follow-on formula, growing-up milk formula and special milk formula all rank first in their respective categories.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Indonesia?
What are the major brands in Indonesia?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for formula negatively impacted by rise in breast feeding during pandemic

Leading brands focusing on boosting awareness of growing-up milk formula

Group Danone leverages strong milk formula brand awareness to lead GBO sales

RECOVERY AND OPPORTUNITIES

New innovative and healthier options to drive “other” baby food value growth

Rising consumer price sensitivity and uncertainty fuelling shift to cheaper brands

Brands to focus on innovative packaging to attract attention of consumers

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice is heavily impacted by the large scale social distancing policy imposed by the government
Foodservice players rely on delivery systems during large scale social distancing periods
Foodservice players offer ready meal products in retailers, challenging sales of packaged food to foodservice

CONSUMER FOODSERVICE

Third-party delivery apps have a positive impact on foodservice, offering convenience to consumers

Consumers support small businesses, which become competitors to established foodservice players

Heavy promotion is used by foodservice players to sustain business and boost sales

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for formula negatively impacted by rise in breast feeding during pandemic

Leading brands focusing on boosting awareness of growing-up milk formula

Group Danone leverages strong milk formula brand awareness to lead GBO sales

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Baby Food in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for formula negatively impacted by rise in breast feeding during pandemic

Leading brands focusing on boosting awareness of growing-up milk formula

Group Danone leverages strong milk formula brand awareness to lead GBO sales

RECOVERY AND OPPORTUNITIES

New innovative and healthier options to drive “other” baby food value growth

Rising consumer price sensitivity and uncertainty fuelling shift to cheaper brands

Brands to focus on innovative packaging to attract attention of consumers

CATEGORY DATA

Packaged Food in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

CONSUMER FOODSERVICE

Third-party delivery apps have a positive impact on foodservice, offering convenience to consumers

Consumers support small businesses, which become competitors to established foodservice players

Heavy promotion is used by foodservice players to sustain business and boost sales

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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