Standard milk formula and follow-on milk formula are expected to experience moderate retail volume growth in 2024, aided by a higher number of births during the auspicious year of the dragon compared with other years in the Chinese zodiac calendar. In Singapore, ethnic Chinese made up 74% of the resident population in 2022, according to the Singapore Department of Statistics’s annual Population Trends report.
The new Nutri-Grade labelling and advertising regulations are set to affect drinks positioned for children and babies, including all fruit juices and baby tea, excluding liquid food positioned for infant weaning, and infant formula. According to the new guidelines, from 30 December 2022, mandatory colour-coded nutrition labelling is required for pre-packaged beverages graded C or D covered by the scheme.
Infant formula designed in the form of tabs to cater to the changing lifestyles of modern mothers who demand greater convenience appeared in regional markets over the review period. For example, in 2022 Meiji introduced EZcube 3 infant formula for children aged 1-3 years in Thailand, following its previous launch in Vietnam in 2021.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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