Despite the declining the birth rate in Tunisia, baby food shows promising growth in volume and value terms. The decline in the number of children per family does indicate consumers will have stronger budgets to spend on products for their infants.
The current economic crisis has lowered consumer’s purchasing power and the possibility of Tunisian dinar devaluation could worsen the economic situation. However, these are important factors that will support the presence of local players in baby food over the forecast period.
Pharmacies are expected to remain the most trusted channel for baby food sales over the forecast period. Indeed, baby milk formula is controlled by the Ministry of Health which prohibits the sale of such products outside of the pharmacy channel.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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