Powder special baby milk formula was the only baby milk formula that saw growth during the pandemic amongst all of the milk formula categories in the UK. Parents are assigning more and more importance to health claims such as hypoallergenic, organic, containing only natural ingredients, and others, and are more likely to spend money on a product which has one or more of these claims than others.
Similar to liquid growing-up milk formula and special baby milk formula, prepared baby food and other baby food are expected to see growth during the forecast period. In 2022, with parents being away from home more than during 2020 and 2021, when the UK faced restrictions and lockdowns, the need for convenience due to having less time to prepare home-made food for babies is driving growth in these categories, and this is expected to continue having a positive impact during the forecast period.
Ingredients are becoming the focus of innovation in baby food and milk formula. Kendamil is putting the spotlight on palm oil and fish oil in standard milk formula and baby food, and promoting algae oil as a healthier alternative.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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