The forecast period is expected to see very modest sales growth in baby food, with retail volume sales expected to remain stagnant and value sales unlikely to increase substantially as inflation is set to recede to more manageable levels. There is already a high degree of saturation in the category as it is already very common for Lithuanian parents to feed their babies with milk formula and prepared baby food, leaving little room for further growth.
Despite the improvements that have been seen in the economic situation in Lithuania in recent years, the recent period of high inflation that recently swept across Europe has undermined consumer confidence to a large extent, forcing many young families back into the value- and price-obsessed mindset that was prevalent in Lithuania a generation ago. For this reason, price positioning and value for money are expected to remain of crucial importance to all companies and brands present in baby food during the forecast period.
While international brands such as Hipp, Nan, Nutricia Aptamil, Milupa and Tutteli can be expected to remain the leading names in baby food in Lithuania throughout the forecast period, changes that are being seen in the category are expected to be more favourable for local brands. Marmaluzi is expected to remain Lithuania’s most visible local baby food brand and thus it is also the local brand most likely to benefit from various specific factors.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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