Baby food is a category with a very clear and limited consumer base. Therefore, the market is expected to see growth significantly constrained by the slight decline expected in the birth rate during the forecast period.
2022 is set to be remembered as a year of extremely high inflation. The rising cost of energy, raw materials and logistics are all contributing to sharp increases in average unit prices in Lithuania.
Special milk formula is expected to show higher growth rates than other areas of milk formula, partly as a result of the ongoing rise in the prevalence of allergies and food intolerance. However, some level of helicopter parenting may also add momentum to sales in the category, as some consumers tend to be particularly vigilant when it comes to baby food.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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