The forecast period is expected to see baby food in North Macedonia register slightly negative volume growth, although value growth is expected to be positive in constant 2022 terms due to high inflation and ongoing price increases. Demand for baby food is set to remain under pressure due to the adverse impact of negative population growth and, in particular, North Macedonia’s falling birth rate, which is set to continue having an impact on demand across all categories of baby food.
The negative demographic trends that are expected to put pressure on demand for baby food generally over the forecast period are expected to have the strongest impact on demand powder standard milk formula, which remains the largest category of milk formula in North Macedonia. Because powder standard milk formula is the default type of milk formula and because it caters to the widest consumer base, the adverse impact of negative population growth is set to influence this category more than other categories of milk formula.
The small category of special baby milk formula is expected to record the strongest sales performance of any category of baby food in North Macedonia during the forecast period. Demand for these products is increasing at a time when parents are becoming increasingly aware of the potential for food sensitivity and allergies to compromise the ability of their babies and infants to digest their food properly.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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