Baby food categories will continue to decline over the forecast period, as the negative population trends continue to reduce the overall consumer base. The falling birth rate and shrinking consumer base is set to restrict sales of baby food, due to limited consumer demand.
The constant focus on innovation among the category’s leading players, will enable key brands to sustain the attention of consumers and add value at a time when there are increasingly limited prospects for brands to generate growth in volume sales due to the limitations imposed by unfavourable demographic trends. Prepared baby food which is highly dynamic in terms of frequency of key new product launches and subject to continued innovation and product improvement is set to be the fastest growing baby food category over the forecast period.
In contrast to its performance in 2023, powder standard milk formula is set to be the slowest growing baby food range over the forecast period as negative demographic growth is set to exert pressure on most baby food categories, amidst a shrinking consumer base and population decline. Because powder standard milk formula is the default type of milk formula and because it caters to the widest consumer base, the adverse impact of negative population growth is set to influence this category more than other categories of milk formula.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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