Many of the factors governing baby food will continue over the forecast period. Milk formula will again be the weakest formula, as a falling birth rate continues to dampen volume sales.
Dried baby food and prepared baby food will register higher volume growth than milk formula over the forecast period. Factors such as an increasing urban population, which have easier access to baby food, as well as higher disposable incomes, will support volume sales.
Discounts and promotions will continue to be essential to drive being volume sales. In addition, the influence of particular pharmacies will continue to be crucial, as they are the main distributors of baby food, and pharmacies often choose to push particular brands.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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