Milk formula is expected to post the slowest sales growth of any baby food category during the forecast period. Various factors that are unfavourable for the development of the category are expected to play a role, not least Georgia’s falling birth rate.
In Georgia, other baby food remains an underdeveloped category in which the majority of products are baby biscuits and simple, rather unsophisticated products. In addition to these being more traditional products, this situation is also reflective of the fact that the impact of the COVID-19 pandemic and high inflation have left many consumers in saving mode and reluctant to spend money unless absolutely necessary.
Health and beauty specialists is slated to maintain its position as the leading retail distribution channel for baby food over the forecast period, with chemists/pharmacies set to remain the first port of call for parents of babies and infants looking for commercially prepared baby food. Indeed, the position of such retail outlets in the distribution of baby food is so strong that other retail channels are left with only limited space in the category as well as limited opportunities for further development of sales.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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