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Country Report

Baby food in

Baby Food in Georgia

20 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Competition amongst distribution channels supports value growth of baby food

In 2018, retailing in Georgia continued to transform. Modern grocery retailers such as Carrefour, Goodwill, Nikora and Ori Nabiji, boosted by their competitive prices and widening assortments, were taking share from the independent small grocers.

Prepared baby food expected to be best performer over forecast period

Prepared baby food is expected to record the fastest volume and value growth (at constant 2018 prices) over the forecast period. Growing availability supports increasing awareness, whilst higher disposable incomes will allow a greater number of parents to shift to such products.

Liquid milk formula to remain negligible in 2018 and into the forecast period

Georgian consumers are not in the habit of using milk formula in liquid form. Awareness remains low as availability did not grow over the review period and no advertising or other marketing campaigns were initiated to support a change in consumers’ purchasing habits.

COMPETITIVE LANDSCAPE

Nestlé retains leadership of baby food

Nestlé retained its leadership of baby food in 2018, although it lost some value share. It is present with a wide portfolio that reaches across the category.

No local producers present in 2018, but could emerge over forecast period

In 2018, there were no Georgian producers present in baby food in Georgia. The reason for the dominance of imports is the absence of tradition in manufacturing baby food.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Georgia?
What are the major brands in Georgia?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Georgia - Category analysis

HEADLINES

PROSPECTS

Competition amongst distribution channels supports value growth of baby food

Prepared baby food expected to be best performer over forecast period

Liquid milk formula to remain negligible in 2018 and into the forecast period

COMPETITIVE LANDSCAPE

Nestlé retains leadership of baby food

No local producers present in 2018, but could emerge over forecast period

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

Plenty scope for packaged food to expand in Georgia

Growth in 2018 in line with that over review period

Local players manage to stand their ground

Traditional retailers still leading sales, but modern grocers growing faster

Faster growth expected over forecast period

SALES TO FOODSERVICE

Well-developed fast food supports the growth of sales of sauces, dressing and condiments

Emerging Mexican food expected to create stronger demand for canned products

Tax system should boost the sales of packaged food to foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in Georgia

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Executive Summary

New Report Guarantee

PROSPECTS

Competition amongst distribution channels supports value growth of baby food

Prepared baby food expected to be best performer over forecast period

Liquid milk formula to remain negligible in 2018 and into the forecast period

COMPETITIVE LANDSCAPE

Nestlé retains leadership of baby food

No local producers present in 2018, but could emerge over forecast period

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Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Georgia - Category analysis

HEADLINES

PROSPECTS

Competition amongst distribution channels supports value growth of baby food

Prepared baby food expected to be best performer over forecast period

Liquid milk formula to remain negligible in 2018 and into the forecast period

COMPETITIVE LANDSCAPE

Nestlé retains leadership of baby food

No local producers present in 2018, but could emerge over forecast period

CATEGORY DATA

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

Plenty scope for packaged food to expand in Georgia

Growth in 2018 in line with that over review period

Local players manage to stand their ground

Traditional retailers still leading sales, but modern grocers growing faster

Faster growth expected over forecast period

SALES TO FOODSERVICE

Well-developed fast food supports the growth of sales of sauces, dressing and condiments

Emerging Mexican food expected to create stronger demand for canned products

Tax system should boost the sales of packaged food to foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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