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Country Report

Baby food in

Baby Food in Georgia

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Nestlé will retain its lead in 2020, but its current retail value share will continue to slide

Nestlé will continue to lead baby food in 2020, but it is likely to see its current retail value share eroded. While a high level of trust has been earned in the past, with perceived high quality and widespread availability underpinning the long-standing popularity of Nestlé’s products, less expensive alternatives will continue to gain consumer interest and trust in 2020.

Pharmacies will lead retail volume sales of baby food in 2020

Retail in Georgia will continue to see a transformation in 2020. Modern grocery retailers such as Carrefour, Goodwill, Nikora and Ori Nabiji, boosted by their competitive prices and widening assortments, are expected to continue taking share from the independent small grocers.

Prepared baby food will see strong current retail value growth in 2020, though dried baby food will continue to lead

Prepared baby food is expected to see strong current retail value growth in 2020, due to consumers’ increasingly busy lifestyles. As consumers spend more time on-the-go, prepared baby food is seen as a convenient option, increasing the popularity of the product.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Georgia?
What are the major brands in Georgia?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Nestlé will retain its lead in 2020, but its current retail value share will continue to slide

Pharmacies will lead retail volume sales of baby food in 2020

Prepared baby food will see strong current retail value growth in 2020, though dried baby food will continue to lead

RECOVERY AND OPPORTUNITIES

Convenience and value-adding products will remain an important factor influencing retail volume sales of baby food into the forecast period

Baby food will remain dominated by imported products into the forecast period

Prepared food will be boosted by increased availability into the forecast period

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice takes a big hit in 2020, but traditional restaurants will benefit from their low prices and the enduring popularity of Georgian cuisine with both visitors and locals
Modern establishments offering quick and easy meals gain ground, and the brunch concept sees growth in popularity
Outlets with a nimble approach to online development have better life expectancy

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Nestlé will retain its lead in 2020, but its current retail value share will continue to slide

Pharmacies will lead retail volume sales of baby food in 2020

Prepared baby food will see strong current retail value growth in 2020, though dried baby food will continue to lead

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Nestlé will retain its lead in 2020, but its current retail value share will continue to slide

Pharmacies will lead retail volume sales of baby food in 2020

Prepared baby food will see strong current retail value growth in 2020, though dried baby food will continue to lead

RECOVERY AND OPPORTUNITIES

Convenience and value-adding products will remain an important factor influencing retail volume sales of baby food into the forecast period

Baby food will remain dominated by imported products into the forecast period

Prepared food will be boosted by increased availability into the forecast period

CATEGORY DATA

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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