Baby Food in Switzerland

PROSPECTS

Players look to science to develop close to breast milk options

Baby food continues to register positive retail volume and current value growth in 2019. As birth rates stagnate, parents with fewer children want to invest in the best available baby food products.

Health, convenience and sustainability concerns inform demand trends

Health and wellness and sustainability are growing concerns among Swiss consumers. Thus, organic baby food is increasingly popular.

Investments set to add value in the forecast period

Similar retail volume growth is anticipated over the forecast period, compared with the review period. However, higher unit prices are likely to see a stronger retail current value increase.

COMPETITIVE LANDSCAPE

Multinationals address search for products that enhance health prospects

Multinationals lead a concentrated category, with value share movements tending to be minor due to high consumer brand loyalty. Therefore, Nestlé Suisse continues to head baby food, which is the company’s strongest area of packaged food in the country.

New branded and private label offers focus on premium and natural ingredients

Hochdorf, which is a long-established producer of milk formula, acquired the Swiss infant nutrition player Bimbosan in May 2018. This purchase is likely to strengthen the company’s position in baby food as Hochdorf aims to develop Bimbosan into a leading global brand, with a focus on premium and natural ingredients.

Baby food sees significant innovation in product and packaging terms

There has been significant new product development and innovation as manufacturers address key tends like health and wellness, premiumisation, convenience and sustainability. For example, Nestlé’s Beba ready-to-drink milk formula uses organic ingredients and is free from palm oil.

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