Trends that were observed in 2020, such as women working from home and higher overall unemployment rates, will largely remain present in Switzerland in 2021. As such, the opportunities for breastfeeding and home-preparing baby food will remain higher than pre-pandemic, hampering demand for the category.
Health and wellness are likely to remain key concerns for Swiss consumers in 2021, meaning organic baby food is expected to become increasingly popular. Given the impact of the pandemic, Swiss consumers are generally assuming that organic products are safer and healthier.
Multinationals will continue to lead baby food in 2021, with current retail value share movements expected to be minor due to high consumer brand loyalty. Therefore, Nestlé Suisse will continue to lead baby food - the company’s strongest category of packaged food within the country.
Baby food is expected to continue posting a positive performance over the forecast period. Convenience will continue to be a key sales driver, especially among working women, as increasingly busy lifestyles grow the demand for on-the-go products, particularly prepared baby food.
Although the birth rate declined slightly in 2020, a baby boom is expected in 2021. As such, there will be more need for baby food from Swiss parents in the coming years.
Further rises in current unit prices are anticipated in the forecast period, as a new EU regulation from last year stipulates that milk formula manufacturers must incorporate DHA (Docosahexaenoic acid) in their products. DHA is an omega-3 fatty acid, a primary component of the human brain that is naturally present in breast milk.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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