Tough economic conditions are expected to prevail in the short term, a factor that could encourage a higher number of women to enter the workforce in order to contribute to household expenditure. This is likely to drive further demand for baby food from 2023 onwards, particularly for prepared baby food, offering greater convenience in the face of time constraints, as well as milk formula, driven by the larger volume category of growing-up milk formula.
Despite a marginal slowdown compared to the review period, powder special baby milk formula is predicted to continue to be the strongest performer within overall baby food over the forecast period in both retail volume and value terms (at constant 2022 prices). With birth rates In Mexico set to continue declining, baby food manufacturers will further attempt to improve profitability via the introduction of higher quality products which offer greater specific value to parents in terms of health and nutrition.
In 2021, Sanulac Nutrición México (under global brand owner Groupe Lactalis) announced its intention to increase production of its infant milk formula after the acquisition of a production plant in Vallejo, Mexico City, the latter of which previously belonged to Pfizer and Wyeth but was acquired by Groupe Lactalis in 2019. The company aims to target the premium segment, whilst offering greater competition to Nestlé within the mid-price segment.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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