Demand for baby food is likely to slow down as birth rates in Malaysia are expected to continue declining over the forecast period. There are several factors behind the falling birth rate including people getting married at a later stage, adults enjoying the single/child-free life and the pressures being felt from higher living costs.
Standard and follow-on milk formula are anticipated to decline over the forecast period as a growing number of parents are showing a preference for breastfeeding during the first 6-12 months of the baby’s life. Consumers are becoming increasingly aware of the importance, where possible, of feeding babies with breastmilk during the early stages of their life.
Malaysia’s recovery from the pandemic is likely to open up opportunities for more sales events organised through exhibitions and in-store promotions which should help to drive demand for milk formula. Baby fair exhibitions and in-store promotions like hiring promoters to push sales, offer free gifts and deliver further price reduction, as well offering bundle sales, are all expected to be used by the leading baby food players to help drive demand.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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