Novofruct recently announced that it intends to cease producing meat-based spreads and focus exclusively on baby food. Increasing competition in processed meat and the growing success of its baby food products in export markets are among the key factors behind this decision, though it also should enable the company to better optimise its manufacturing and storage facilities.
While prepared baby food looks set to expand consistently in volume terms over the forecast period, growth is projected to be modest. Aside from falling birth rates in Slovakia, demand in the category will be constrained by increasing competition from shelf stable fruit purée products packaged in glass jars and resealable plastic pouches, including private label varieties from retailers like dm-Drogerie Markt.
Slovakia has a strong breastfeeding culture. Most new mothers choose this method, and packaging labels and advertisements for milk formula products sold in the country are required by law to clearly state that breastfeeding is the healthiest and most nutritious option for babies.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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