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Despite the constraints imposed on Slovak budgets as a result of the COVID-19 pandemic, baby food sales in Slovakia are expected to increase in 2020, with special baby milk formula likely to top the rankings in this product area, despite breastfeeding remaining extremely popular in the country. Baby food is regarded as essential, and the number of mothers who either cannot breastfeed or use milk formula to supplement breastfeeding is rising slightly, which positively impacts volume demand.
More convenient packaging for baby food in the form of resealable pouches continues to gain in popularity in Slovakia, especially for fruit puree. Meanwhile, Happy Fruity Kids 100% juice was introduced in 2020 by CASTE Slovakia sro, illustrating the growing attempts of local manufacturers to grab share from multinational players.
Private label is expected to record reasonable growth in 2020, thanks to activity among the major retail chains, such as Lidl Slovenská Republika vos, which launched a significant number of its own label products in baby food in 2018. In addition, private label offers value for money to price-conscious consumers whose budgets have been tightened during the COVID-19 pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Slovakia market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.