Consumers are looking for more sustainable products, but they are not always willing to give up on certain conveniences. It is thus a challenge for the industry to know how to innovate in order to meet the needs and interests of the consumer.
As breastfeeding is becoming increasingly popular amongst parents, manufacturers are set to update their products to provide more sophisticated and enriched formulas. These will be designed to protect the infant with immunity-boosting properties and provide all the nutrients necessary for healthy growth.
Inflation, or a general increase in the retail prices of baby food, and government subsidies for special baby milk formula will be among the major challenges in the baby food category in the coming years. Allergy to milk proteins is a growing issue for babies and children, and families are not always able to afford special baby milk formula.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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