Retail volume sales of special baby milk formula are expected to see particularly healthy growth in retail volume terms over the forecast period. In November 2022, the Portuguese government approved a proposal that will allow parents to be reimbursed for 100% of their expenses in relation to milk formula for babies and children allergic to cows’ milk protein.
The quality of ingredients in baby food is likely to become increasingly important to Portuguese parents. The organic trend is growing swiftly in the country, although such products still have a niche presence in Portugal due to their higher prices.
With companies remaining under pressure due to high production costs, they will be forced to implement measures to prevent a decline in their profit margins. One strategy that is expected to be adopted is reducing the product’s weight while keeping the price consistent, a practice known as shrinkification.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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