Baby Food in Portugal

September 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Baby Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Food in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Food in Portugal?
  • Which are the leading brands in Baby Food in Portugal?
  • How are products distributed in Baby Food in Portugal?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baby Food in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions facilitate stockpiling of dried baby food and milk formula in the first half of 2020
Competition intensifies within organic baby food in 2020 with private label expanding its offer of organic ranges
Nestlé set to regain leadership from Milupa in 2020 by focusing on regional preferences

RECOVERY AND OPPORTUNITIES

Baby food likely to stay stagnant in volume terms over the forecast period as pressure for natural and fresh baby food intensifies
Quality and origin of ingredients is expected to gain importance over the forecast period supporting growth in line with the organic trend
New product launches expected over the forecast period, focusing on snacks that allow babies to learn to feed themselves

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020 Table 2 Sales of Baby Food by Category: Value 2015-2020 Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Baby Food: % Value 2016-2020 Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 7 Distribution of Baby Food by Format: % Value 2015-2020 Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Long slow recovery expected for foodservice channels, with up to 50% decline in sector’s total GVA Technological innovation from Uber Eats creates new “restaurant operating system” Manufacturers switch from on-trade to off-trade channels to maintain sales of essential shelf stable products
Consumer Foodservice
International cuisine set to be a growing trend in Portugal Ready meals sees a boost, driven by players adapting their strategies to meet changing consumer demands Price-to-quality ratio becomes even more important for price-sensitive consumers
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby Food research and analysis database.

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