Baby food is a relatively small product area in Uzbekistan, with limited distribution in rural areas largely still affecting volume sales. 2021 retail volume and retail current value sales of baby food are expected to grow at a rate consistent with review period growth.
As more consumers are gaining access to the internet through the modernisation of Uzbekistan, consumers are gaining access to an increasingly information-rich environment. The influence of increased health awareness is particularly strong in product areas targeting babies and children.
International companies will continue to dominate all baby food product areas in Uzbekistan. Domestic and local companies operate on a local level and will not have a significant impact on overall sales in 2021.
Baby food is expected to demonstrate positive growth over the forecast period. The birth rate in the country is forecasted to remain relatively high.
Towards the end of the review period, global brands in Uzbekistan were able to make good use of social media communication as internet availability increased and young parents increasingly turned to the internet. The new 2020 law prohibiting advertising of breast-milk substitutes or products aimed at infants under 12 months old, however, is set to hinder the success of social media advertising in baby food in the forecast period.
E-commerce in baby food is rapidly developing as parents gain more and better-quality internet access in Uzbekistan. This development is expected to continue in 2021 with no signs of diminishing in the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Baby Food research and analysis database.
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