Nutricia SIA (global owner Danone, Groupe) maintains its strong lead in baby food in 2022, with half of all company shares. Whilst competition is tighter in brand terms, Nutrucia’s Milupa still tops the list, with the player’s Nutricia Aptamil and Tutteli holding smaller shares.
The return to busy, mobile lifestyles after the COVID-19 pandemic will drive demand for convenience products that enable parents to balance home and working lives. The shift back to working in offices and doing more activities outside the home will drive demand for ready to use, prepared baby food products.
Whilst growth is expected to slow in 2023 as inflation subsided, value growth over the forecast period is expected to be positive yet undynamic. Volume sales will decline marginally year on year due to the decreasing birth rates in Latvia, alongside the fact that many consumers continue to make food for their babies from scratch at home.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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