With young parents placing an increasing emphasis on the quality of the baby milk formula they are feeding to their offspring, product niches such as organic milk formula, goats’ milk formula and A2 milk formula witnessed a surge in interest in 2023. Among these, goats’ milk formula, which is renowned for its high nutritional value compared to cows’ milk, as well as its reported hypoallergenic properties and ease of absorption, garnered immense popularity among consumers.
The prevalence of food allergies in infants and young children is on the rise, with cows’ milk protein intolerance being the primary cause of such afflictions. However, within the Chinese market for powder milk formula, products targeting allergy symptoms constitute a relatively small portion.
With the exception of milk formula, the overall market for baby food – including dried baby food, prepared baby good and other baby food - is expected to see moderate growth in current value terms during the forecast period, thanks to a heightened level of interest amongst new parents in meeting their babies’ nutritional needs. While the Chinese market for baby food (excluding milk formula) was previously dominated by foreign brands, domestic offerings such as such as Qiutianmanman and Grandpa’s Farm have begun to emphasise organic and additive-free credentials and have subsequently gained popularity among young parents.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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