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Country Report

Baby food in

Baby Food in the US

40 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

For a number of years, the US fertility rate has seen a consistent overall downwards trajectory, recently reaching an unprecedented low rate, according to the Centers for Disease Control. The CDC’s most recent study on births nationally, which analyses 2016 figures, notes that the US general fertility rate declined to 62 births per 1,000 women aged 15-44 in 2016; a figure which was down 1% from 2015, and down 11% from 2007. Whilst the US population has continued to grow at a steady pace annually, two significant factors nonetheless combined to help suppress the birth rate to historic lows: declining rates of teen pregnancy and delayed marriage and motherhood. The CDC’s report attributes much of the decline in the birth rate to these factors. The report points out that the birth rate for teenagers between the ages of 15 and 19 declined by 9% in 2016 to 20.3 births per 1,000 women; a drastic decline of 51% since 2007.

COMPETITIVE LANDSCAPE

Accounting for a combined 55% share of value sales in baby food in the US in 2017, Abbott Laboratories and Mead Johnson Nutrition continued to lead baby food, maintaining their grip on the top two spots, which these companies have consistently held for many years. With a portfolio that includes well-known brands Similac, PediaSure, Alimentum and Isomil, Abbott witnessed current value growth of 2% in 2017, helping the company to grow its leading share of baby food from 29% in 2016 to 30% in 2017. Mead Johnson Nutrition, the owner of Enfamil and Enfagrow, posted current value growth of 1% in 2017, and the company held onto its second place within baby food with a value share of 25%. The primary brands from both of these companies, Abbott’s Similac and Mead Johnson’s Enfamil, remained the top two baby food brands, with strong competition between the two. Similac held onto the top spot it regained in 2016, seeing 3% value growth in 2017 to achieve a 22% value share, whilst Enfamil, just behind, held onto a 21% value share.

PROSPECTS

Over the forecast period, baby food is projected to continue to face challenges and obstacles to growth, with many companies struggling to achieve significant sales gains and largely experiencing continued stagnant or declining growth for their brands. The category is projected to record a negligible value CAGR at constant 2017 prices over the forecast period, in line with the review period performance. Sales of USD7.1 billion are expected in 2022; a marginal improvement over the value sales of USD7.0 billion in 2017. Volume sales are expected to continue declining. As is currently the case, where future growth does occur, it is likely to stem primarily from premium speciality products, whose higher price points will create value growth opportunities despite volume challenges. Including comparatively more expensive products such as baby rusks and teething biscuits, other baby food is expected to embody this dynamic, with a projected value CAGR of 3% over the forecast period at constant 2017 prices.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in USA?
What are the major brands in USA?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in the US - Company Profiles

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food faces new challenges

Trade agreements top of mind as political climate creates uncertainty

Slow growth spurs merger and acquisition activity

E-Commerce explodes as consumers prioritise convenience

Despite obstacles to growth, opportunities still remain

KEY TRENDS AND DEVELOPMENTS

Shifting political and trade policies fuel economic uncertainty

Outlook

Convenience trends impacting demand

Outlook

Merger and acquisition activity intensifies amidst challenges

Outlook

Product reformulations increasingly seen as avenues for growth

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby Food in the US

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Baby Food in the US - Company Profiles

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food faces new challenges

Trade agreements top of mind as political climate creates uncertainty

Slow growth spurs merger and acquisition activity

E-Commerce explodes as consumers prioritise convenience

Despite obstacles to growth, opportunities still remain

KEY TRENDS AND DEVELOPMENTS

Shifting political and trade policies fuel economic uncertainty

Convenience trends impacting demand

Merger and acquisition activity intensifies amidst challenges

Product reformulations increasingly seen as avenues for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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