The pandemic trend of making baby food at home is one that has persisted, and is expanding beyond solid food into milk formula. Although parents have been desperate for milk formula in the midst of the shortages, experts have publicly asked parents to cease making their own milk formula at home.
SunMaid recently entered baby food with the acquisition of Plum Organics, and is using a new method of product development. It is relying on “kid-novation”, having children in its target age ranges gather around and pitch, as well as try new products.
Downtrading is a trend being seen across industries, due to the high rate of inflation and subsequent rising cost of living. Although parents are typically loyal to the brands they feed their babies, the lack of availability of big-name brands, coupled with higher prices, is leading some parents to choose private label products.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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