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Country Report

Baby food in

Baby Food in the US

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Milk formula considered more essential than other types of baby food

At the height of the pandemic, stockpiling drove significant increases in the retail sales of many packaged food categories, with baby food no exception to this. However, it was milk formula that saw the most stockpiling, in comparison to dried baby food, prepared baby food and other baby food.

Squeezable pouches aimed at on-the-go use are under scrutiny and see lower demand in 2020

Prior to COVID-19, squeezable pouches were already under scrutiny. Criticism of the convenient portable format came from paediatricians as well as environmental activists.

Gerber launches new digestive-support products and increases its Feeding America donations

Although some companies chose to delay new product launches due to the impact of COVID-19, in April, Gerber announced the launch of its Gerber Good Start A2 Infant Formula and Good Start A2 Toddler Drink. Both products are positioned as providing digestive support.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in USA?
What are the major brands in USA?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Milk formula considered more essential than other types of baby food

Squeezable pouches aimed at on-the-go use are under scrutiny and see lower demand in 2020

Gerber launches new digestive-support products and increases its Feeding America donations

RECOVERY AND OPPORTUNITIES

Reopening of day care centres and pre-schools should benefit the category

Falling birth rate poses a challenge for baby food growth

Internet retailing of baby food sees even stronger growth

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Manufacturers shift focus from foodservice to retail, although some find it easier to adapt than others
Growth for food delivery has been key for packaged food sales to foodservice
More accountability for foodservice operators will mean more selectivity when purchasing ingredients

Consumer Foodservice

Foodservice operators struggle to stay afloat amid decreased demand in 2020, and have to adapt to survive
Foodservice industry may not see an immediate shift back to “normal”
Consumer foodservice will offer a vital gateway to new food items

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Milk formula considered more essential than other types of baby food

Squeezable pouches aimed at on-the-go use are under scrutiny and see lower demand in 2020

Gerber launches new digestive-support products and increases its Feeding America donations

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Milk formula considered more essential than other types of baby food

Squeezable pouches aimed at on-the-go use are under scrutiny and see lower demand in 2020

Gerber launches new digestive-support products and increases its Feeding America donations

RECOVERY AND OPPORTUNITIES

Reopening of day care centres and pre-schools should benefit the category

Falling birth rate poses a challenge for baby food growth

Internet retailing of baby food sees even stronger growth

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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