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Country Report

Baby food in

Baby Food in the US

9 pages, Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium baby food brands to benefit from older, more affluent parents

The average age at which American women give birth is rising and there are various factors at play. Young women are increasingly prioritising their careers over starting a family, while advances in medical technology mean that that it is now possible to give birth safely at an older age.

Increased advocacy for breastfeeding poised to suppress growth in milk formula

Breastfeeding continues to be promoted as the ideal way to promote infant health and this is linked to national and international efforts among policymakers and health advocates. In 2016, the World Health Assembly of the World Health Organization voted to approve pro-breastfeeding regulations and in 2018 the Assembly detailed ten revised steps to promote breastfeeding globally through an approach championing sustained education initiatives and resources for mothers and maternal health staff.

Amidst challenges, e-commerce offers new opportunities for future growth

As e-commerce has become increasingly influential on the US packaged food industry, baby food has emerged as a new frontier for online services that offer unique opportunities for growth. One particularly innovative development in the distribution of packaged food in recent years has been meal-kit delivery services.

COMPETITIVE LANDSCAPE

Lactalis scandal reinforces rising distrust in big food, threatening leading brands

Early 2018 saw the world’s largest dairy company Lactalis experience a major baby food salmonella contamination scare. Although the Lactalis scandal was confined to Europe, Africa and Asia, extensive press coverage in important US news outlets could result in fallout despite American consumers not being directly affected by the outbreak.

Innovative packaging primed to emerge as environmental consciousness rises

Baby food packaging has long been dominated by the preference for convenience among busy parents, resulting in the widespread use of single-use plastic packaging, which generates a considerable amount of waste. As environmental consciousness increasingly becomes a top-of-mind issue for many young consumers, including the emerging generation of new parents, baby food manufacturers are developing baby food packaging that responds to environmental concerns by creating less waste than the single-serving pouches that have prevailed for decades.

Manufacturers develop formulas that mimic human breastmilk in response to growing preference for breastfeeding

Baby food manufacturers are increasingly focusing on developing milk formula fortified with ingredients that purport to rival the nutritional properties of human breastmilk. Breastfeeding is becoming more popular due to recent initiatives from health and policy advocates and in response baby food companies seek to alter entrenched perceptions of milk formula as inherently unnatural.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in USA?
What are the major brands in USA?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in the US - Category analysis

HEADLINES

PROSPECTS

Premium baby food brands to benefit from older, more affluent parents

Increased advocacy for breastfeeding poised to suppress growth in milk formula

Amidst challenges, e-commerce offers new opportunities for future growth

COMPETITIVE LANDSCAPE

Lactalis scandal reinforces rising distrust in big food, threatening leading brands

Innovative packaging primed to emerge as environmental consciousness rises

Manufacturers develop formulas that mimic human breastmilk in response to growing preference for breastfeeding

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice

Consumer Foodservice

Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium baby food brands to benefit from older, more affluent parents

Increased advocacy for breastfeeding poised to suppress growth in milk formula

Amidst challenges, e-commerce offers new opportunities for future growth

COMPETITIVE LANDSCAPE

Lactalis scandal reinforces rising distrust in big food, threatening leading brands

Innovative packaging primed to emerge as environmental consciousness rises

Manufacturers develop formulas that mimic human breastmilk in response to growing preference for breastfeeding

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Baby Food in the US - Category analysis

HEADLINES

PROSPECTS

Premium baby food brands to benefit from older, more affluent parents

Increased advocacy for breastfeeding poised to suppress growth in milk formula

Amidst challenges, e-commerce offers new opportunities for future growth

COMPETITIVE LANDSCAPE

Lactalis scandal reinforces rising distrust in big food, threatening leading brands

Innovative packaging primed to emerge as environmental consciousness rises

Manufacturers develop formulas that mimic human breastmilk in response to growing preference for breastfeeding

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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