The resumption of cross-border trade will continue to depress sales in baby food for the short-term forecast period. However, the impact will lessen over the coming years and the category will recover, with small positive value and volume growth expected to be seen by the end of the forecast period.
Average unit prices in baby food are set to rise over the forecast period, but stronger price growth is offset by fierce amongst retailers for the consumer audience of families with children, leading to extensive promotions. Within this environment, retailers will continue to compete on prices for baby food, as the consumer audience of families remains a highly profitable one.
Accelerated greatly by the event of the pandemic, e-commerce is set to be a fast-growing channel in baby food over the forecast period, in line with the overall development of online grocery shopping in Norway. The largest online grocery retailers, Oda and Norgesgruppen, typically carry a similar range of baby food as the largest brick-and-mortar grocery chains.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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