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Country Report

Baby food in

Baby Food in Egypt

21 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price controls baby food

Baby food has proved to be highly sensitive to price increases. The surge in prices that started in 2015 and continued after the currency devaluation in 2016 led to significant shifts in the category.

Special baby milk formula experiences shortages

Huge shortages were witnessed in special baby milk formula types at the end of the review period, especially free from lactose products. Importing companies mainly focused on supplying standard milk formula products and significantly reduced supplies of the other special baby milk formula products.

Milk formula wins over breastfeeding

Breastfeeding is considered a privilege by a lot of women in Egypt. Only a small percentage of new mothers can afford to stay at home to breastfeed their babies.

COMPETITIVE LANDSCAPE

Danone Egypt takes over the lead within milk formula

Danone Group led standard and follow-on milk formula with its Bebelac brand in 2018. The company took advantage of the surge in prices in 2017 and decided to comply with the government’s request to reduce prices.

Riri is the major player in free from gluten dried baby food

Riri is considered the only brand labelled as gluten free under dried baby food. The player’s products are mostly rice based with the exception of a few wheat products.

Internet retailing has a limited footprint in Egypt but is set to grow

Nestlé Egypt and Danone Egypt are the only companies with internet retailing presence under baby food. The retail channel is still in its infancy in the country.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Egypt?
What are the major brands in Egypt?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Egypt - Category analysis

HEADLINES

PROSPECTS

Price controls baby food

Special baby milk formula experiences shortages

Milk formula wins over breastfeeding

COMPETITIVE LANDSCAPE

Danone Egypt takes over the lead within milk formula

Riri is the major player in free from gluten dried baby food

Internet retailing has a limited footprint in Egypt but is set to grow

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

FOODSERVICE

Sales to Foodservice

The revival in foodservice in Egypt
Foodservice is attractive to leading manufacturers
The future of foodservice in Egypt

Consumer Foodservice

The Egyptian government supports youth food trucks
The rise of homemade food deliveries
Consumer preferences

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price controls baby food

Special baby milk formula experiences shortages

Milk formula wins over breastfeeding

COMPETITIVE LANDSCAPE

Danone Egypt takes over the lead within milk formula

Riri is the major player in free from gluten dried baby food

Internet retailing has a limited footprint in Egypt but is set to grow

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Baby Food in Egypt - Category analysis

HEADLINES

PROSPECTS

Price controls baby food

Special baby milk formula experiences shortages

Milk formula wins over breastfeeding

COMPETITIVE LANDSCAPE

Danone Egypt takes over the lead within milk formula

Riri is the major player in free from gluten dried baby food

Internet retailing has a limited footprint in Egypt but is set to grow

CATEGORY DATA

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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