Parents are becoming increasingly aware of the importance of the early stages of child development and as such tend to be willing to invest in the best baby food they can afford to support their children’s future. Consumers are also becoming better informed about the nutritional needs of their children and the benefits of certain ingredients.
Even though many mothers in Vietnam breastfeed their babies, many women also give their babies milk formula as well because they are concerned their breast milk is insufficient. Milk formula is therefore seen as essential by many parents as well as being convenient for babies, especially when parents employ other people to help them take care of their babies.
Local companies still have plenty of room to grow within baby food in Vietnam, as they hold an advantage in terms of understanding consumers’ needs, particularly as they continue to change in line with various health and wellness trends. They are also able to target niche areas with Nutifood Nutrition Food JSC aiming to appeal to parents of undernourished babies in rural areas and lower-income households, while Viet Nam VitaDairy Milk JSC differentiates its products through fortification using colostrum.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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