Milk formula sales are expected to fall in both volume and value terms in 2021 due to the continuous decline in the number of newborn babies, which has been accelerated by COVID-19. Although the birth rate in the United Arab Emirates has been continuously declining over recent years due to an increase in the number of unmarried people, more women joining the workforce and later marriages, the birth rate dropped further as a result of the pandemic, as family households transitioned to single-person households, as some expatriates sent their families back to their home country.
After more than a year experiencing the effects of the pandemic, many families are continuing with their newfound daily routines at home, as many employees opted for a hybrid work routine and schools continued to offer online learning. This has significantly reduced the number of people returning to offices, schools and other out-of-home activities.
More time spent at home led to worsening performances in prepared baby food and other baby food. Prepared baby food sales declined as it can be replaced by home-made foods, which parents were able to cook as they were spending more time at home and with this representing an affordable alternative.
Despite the expected further declines in the birth rate, it is predicted that the baby food growth rate will return to pre-pandemic levels over the forecast period, driven by the increasing number of working women. This is supported by the government, which sees the promotion of women’s participation in the workforce and female empowerment as major pillars of its policies.
Among baby milk formula categories, those positioned for newborn babies suffered from the impact of mothers staying at home and being more readily available for breast-feeding during quarantine periods. As babies reach several months of age, parents start to introduce milk formulas and later migrate to regular milk products that do not contain specific nutritional content for small children.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Baby Food industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Baby Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page